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What is Tatari?

Tatari is an innovative cloud-based platform tailored for brands, agencies, and publishers, enabling the planning, purchasing, and assessment of advertising campaigns across various channels including streaming, linear TV, and online video through a cohesive interface. Promoted as “The Only Convergent TV Ad Platform,” it allows users to handle TV advertising much like digital ads, featuring seamless campaign planning, execution, and measurement backed by robust data analytics. The platform delivers real-time insights into performance while providing precise attribution to business outcomes, extending its utility beyond just basic ratings. By automating the media-buying processes and logistics, it simplifies workflows for its users significantly. Agencies can take advantage of a self-service option that empowers them to offer TV advertising solutions to their clients, even if they previously lacked the necessary resources. Furthermore, Tatari includes tag-and-pixel tools that can be easily integrated with various websites, including those built on Shopify, to track conversion events from TV campaigns, thereby enhancing first-party data connectivity and improving performance attribution. In essence, Tatari's extensive features are designed to transform the advertising landscape in a convergent era, enabling more strategic and effective campaign management. This comprehensive approach positions Tatari as a leader in the evolution of advertising technology.

What is Scope3?

Scope3 is designed as a collaborative platform that aims to improve sustainability by providing comprehensive emissions data tailored for the advertising and media supply chain. By meticulously analyzing the entire digital advertising ecosystem, Scope3 enables advertisers, publishers, and technology providers to evaluate and reduce the carbon footprint associated with their digital marketing activities. The platform's extensive emissions data allows stakeholders to identify high-emission areas within their media supply chains, facilitating informed decisions that prioritize eco-friendliness. Furthermore, Scope3 promotes an open-source approach that enhances transparency and stimulates collaborative initiatives throughout the industry, thus encouraging the adoption of optimal practices for measuring and mitigating emissions in advertising. This data-driven methodology not only empowers organizations to align their media strategies with their sustainability goals but also significantly contributes to the global effort to lower greenhouse gas emissions. In addition, Scope3’s innovative approach fosters greater accountability within the advertising sector, ultimately promoting a shift towards a more environmentally responsible advertising landscape, which is essential for future generations.

Media

Media

Integrations Supported

Shopify

Integrations Supported

Shopify

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Pricing Information

Free
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Tatari

Date Founded

2016

Company Location

United States

Company Website

www.tatari.tv/

Company Facts

Organization Name

Scope3

Date Founded

2022

Company Location

United States

Company Website

scope3.com

Categories and Features

Categories and Features

Popular Alternatives

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