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What is Tatari?
Tatari is an innovative cloud-based platform tailored for brands, agencies, and publishers, enabling the planning, purchasing, and assessment of advertising campaigns across various channels including streaming, linear TV, and online video through a cohesive interface. Promoted as “The Only Convergent TV Ad Platform,” it allows users to handle TV advertising much like digital ads, featuring seamless campaign planning, execution, and measurement backed by robust data analytics. The platform delivers real-time insights into performance while providing precise attribution to business outcomes, extending its utility beyond just basic ratings. By automating the media-buying processes and logistics, it simplifies workflows for its users significantly. Agencies can take advantage of a self-service option that empowers them to offer TV advertising solutions to their clients, even if they previously lacked the necessary resources. Furthermore, Tatari includes tag-and-pixel tools that can be easily integrated with various websites, including those built on Shopify, to track conversion events from TV campaigns, thereby enhancing first-party data connectivity and improving performance attribution. In essence, Tatari's extensive features are designed to transform the advertising landscape in a convergent era, enabling more strategic and effective campaign management. This comprehensive approach positions Tatari as a leader in the evolution of advertising technology.
What is Simpli.fi?
Our flagship offering, the Simpli.fi Programmatic Marketing Platform, streamlines the acquisition of highly-targeted impressions through numerous real-time bidding (RTB) ad exchanges. By utilizing Simpli.fi, programmatic marketers can harness unstructured data, opening up limitless opportunities for both display and mobile advertising strategies. The platform empowers marketers to focus on precise targeting, optimization, and analysis of display campaigns at the level of individual data elements, paralleling the capabilities afforded to local advertisers in pay-for-performance search, which ultimately enhances accuracy and minimizes inefficiencies. Notably, Simpli.fi is unique as the only programmatic marketing solution specifically crafted for unstructured data applications. Unlike many of its rivals that depend on generic technology acquired from third parties, Simpli.fi dedicates itself to developing proprietary technologies tailored for the effective use of unstructured data. Furthermore, the platform includes a well-rounded suite with DSP, DMP, and SSP features, allowing it to serve as a versatile tool for marketers. As a result, users experience a more cohesive and efficient approach to their programmatic marketing initiatives, leading to better performance outcomes and increased return on investment. This comprehensive functionality sets Simpli.fi apart as a leader in the programmatic marketing landscape.
Integrations Supported
AUDIENCEX
AgencyAnalytics
Beachfront
Bionic for Agencies
Blotout
Cross Pixel
DV Publisher Suite
Humming
Improvado
Meltano
Integrations Supported
AUDIENCEX
AgencyAnalytics
Beachfront
Bionic for Agencies
Blotout
Cross Pixel
DV Publisher Suite
Humming
Improvado
Meltano
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Tatari
Date Founded
2016
Company Location
United States
Company Website
www.tatari.tv/
Company Facts
Organization Name
Simpli.fi
Date Founded
2010
Company Location
United States
Company Website
simpli.fi/platform/
Categories and Features
Categories and Features
Data Management Platforms (DMP)
Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization
OTT
API Access
Content Organization
Live Events
Monetization Tools
Multi-Service Integration
SDK
Scheduling
Video Hosting/Storage
Video Quality Optimization
Predictive Analytics
AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis
Retargeting
A/B Testing
Audience Targeting
Behavioral Targeting
Conversion Tracking
Geo Targeting
Mobile Retargeting
Personalization
Recommendation Engine
Social Media Retargeting