Teads vs. Adelphic

Teads harnesses the strength of premium media, advanced analytics, and creative innovations to secure enduring success for businesses. Through strategic, exclusive collaborations in content and the introduction of Teads CTV, we have transformed into a comprehensive omnichannel platform, establishing ourselves as a prominent leader in video engagement that reaches consumers anytime and anywhere across a range of devices. What distinguishes Teads in the marketplace is our provision of the most advanced cookieless targeting solutions, granting businesses the ability to achieve up to 60% more reach than conventional cookie-driven campaigns. Our extensive omnichannel services allow brands to connect with and re-engage audiences effortlessly across diverse screens. By examining both the contextual elements and the emotional impact of the content being consumed, we refine targeting accuracy significantly. In addition, we offer purchase data from top retailers, which enhances effective targeting and supports robust measurement solutions for campaigns executed both online and offline. This holistic strategy not only aids businesses in fine-tuning their advertising efforts but also ensures they can make a significant impact in an increasingly competitive environment, ultimately driving long-term growth and profitability.

Adelphic combines your customer insights with Viant's first and third-party data, offering marketers a detailed and thorough perspective on their audience profiles, which leads to more informed media strategies and investment choices. By integrating your customer information with a robust network of 250 million registered users, you can swiftly identify, manage, and engage new audience segments. These segments can be characterized by various identity attributes, such as demographics, purchasing habits, and online behaviors, while also improving campaign reach with sophisticated lookalike modeling techniques. The platform guarantees that customer identities remain intact through a fully integrated system that links devices and offline actions to real individuals, allowing for smooth execution and measurement of campaigns. With our self-service demand-side platform (DSP), advertisers can execute their programmatic media efforts seamlessly across multiple devices, confident in the integrity of their data and modeling techniques. Unlike many other DSPs, Adelphic uses first-party data to provide the accuracy of targeting that genuinely connects with audiences. This cutting-edge approach empowers marketers to continuously refine their strategies to align with evolving consumer behaviors and preferences, ensuring that they remain competitive in a dynamic market landscape. As a result, businesses can achieve more effective outreach and engagement through tailored marketing efforts.