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What is Informa TechTarget Priority Engine?

Priority Engineâ„¢ amplifies sales and marketing strategies by providing instant access to authentic buyers within key accounts. Explore how Priority Engine can strengthen your efforts and enhance your overall initiatives. Speed up your deal closures with Priority Engine Email Alerts, delivering critical updates on the most engaged accounts in your vicinity straight to your inbox. In addition, harness the power of Inbound Converter to turn your website visitors into actionable leads. This component of Priority Engine automatically identifies in-market accounts that are browsing your site, gathers contacts from the active buying team, and enriches them with valuable insights regarding their purchase intentions, thereby streamlining your closing process. By employing these innovative tools, businesses can substantially increase their conversion rates and elevate their sales outcomes, ultimately leading to a more robust market presence. Embracing such technology not only improves efficiency but also fosters a more strategic approach to customer engagement.

What is Freckle?

Freckle is a cutting-edge CRM enrichment solution tailored for both HubSpot and Salesforce, proficient in identifying essential data that might be missing from your CRM system. It operates seamlessly with your current CRM setup, enhancing all incoming records from multiple sources while allowing users to request any desired attribute as AI agents actively scour the internet and over 50 data providers for the necessary information. Going beyond standard firmographic details, Freckle employs natural-language inquiries to uncover highly specific information, such as ISO certifications, job openings, LinkedIn profiles, pricing structures, hiring patterns, self-service options, and an array of custom attributes. In contrast to traditional tools that falter when a record does not include a work email or website, Freckle smartly employs any accessible information, including personal email addresses, to effectively enrich company or contact details. The tool integrates smoothly through CRM connections, webhooks, or CSV uploads, which guarantees that incoming leads, sign-ups, event lists, and other records are enriched automatically, eliminating the need for manual intervention and thereby enhancing the data management workflow and boosting efficiency. This extensive capability makes Freckle an indispensable resource for businesses aiming to refine their customer relationship strategies, ensuring that they remain competitive in today's data-driven landscape. Additionally, the intuitive nature of Freckle allows teams to focus on strategic tasks rather than tedious data entry, further maximizing productivity.

Media

Media

Integrations Supported

HubSpot CRM
Salesforce
Adobe Marketo Engage
Eloqua
HeyReach
HubSpot Customer Platform
HubSpot Marketing Hub
HubSpot Sales Hub
Instantly
LinkedIn
Octane11
Salesforce Marketing Cloud Account Engagement
Slack
Zapier

Integrations Supported

HubSpot CRM
Salesforce
Adobe Marketo Engage
Eloqua
HeyReach
HubSpot Customer Platform
HubSpot Marketing Hub
HubSpot Sales Hub
Instantly
LinkedIn
Octane11
Salesforce Marketing Cloud Account Engagement
Slack
Zapier

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$189 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Informa TechTarget

Date Founded

1999

Company Location

United States

Company Website

www.techtarget.com/products/priority-engine/

Company Facts

Organization Name

Freckle

Company Location

United States

Company Website

www.freckle.io

Categories and Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

B2B Data

B2B Contact Data
B2B Intent Data
B2B Leads Data
B2B Marketing Data
Business Ownership Data
Company Data
Employee Data
Firmographic Data
Job Posting Data
Salary Data
Technographic Data

Buyer Intent

B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring

Inside Sales

Auto-Dialing
Call List Management
Call Recording
Campaign Management
Dashboard
Data Management
Lead Capture
Lead Distribution
Lead Scoring
Performance Management

Sales Intelligence

CRM Integration
Data Cleaning
Data Enrichment
Data Import/Export
Data Mining
Data Verification
Email Integration
Lead Scoring
List Building
Performance Management
Pipeline Management
Predictive Modeling/Analytics
Prospecting Tools
Reporting/Analytics
Sales Forecasting

Categories and Features

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