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What is Informa TechTarget Priority Engine?

Priority Engineâ„¢ amplifies sales and marketing strategies by providing instant access to authentic buyers within key accounts. Explore how Priority Engine can strengthen your efforts and enhance your overall initiatives. Speed up your deal closures with Priority Engine Email Alerts, delivering critical updates on the most engaged accounts in your vicinity straight to your inbox. In addition, harness the power of Inbound Converter to turn your website visitors into actionable leads. This component of Priority Engine automatically identifies in-market accounts that are browsing your site, gathers contacts from the active buying team, and enriches them with valuable insights regarding their purchase intentions, thereby streamlining your closing process. By employing these innovative tools, businesses can substantially increase their conversion rates and elevate their sales outcomes, ultimately leading to a more robust market presence. Embracing such technology not only improves efficiency but also fosters a more strategic approach to customer engagement.

What is HG Insights?

HG Insights is a go-to-market intelligence platform that connects market, account, buyer, technology, spend, intent, and competitive information to support revenue decisions by GTM teams and AI agents. Its Contextual Intelligence Platform is delivered through a data fabric, AI copilots, agents, and an MCP server, providing multiple ways for organizations to apply the same intelligence throughout their GTM workflows. HG Copilots help users prioritize accounts, perform research, recommend sales plays, enrich contacts, and prepare outreach using contextual information about target companies and buyers. HG Agents automate GTM activities so revenue teams can execute research, targeting, scoring, engagement, and other workflows with less manual work. HG MCP Server connects customer-built AI agents and applications to HG's governed intelligence, allowing existing AI environments to incorporate verified market and account context into targeting, prioritization, and growth decisions. Market sizing capabilities combine TAM, SAM, SOM, ICP design, and account-level information to help organizations identify markets and accounts with greater revenue potential. AI account scoring uses propensity modeling and dynamic fit, intent, and engagement signals to rank opportunities, while signal-based selling helps sales teams identify accounts demonstrating active buying behavior. Additional applications include competitive displacement, ABM optimization, high-intent lead generation, AI sales plays, territory optimization, CRM and MDM data enrichment, inbound lead scoring, whitespace analysis, and decision-maker contact enrichment. HG Customer Voice, powered by TrustRadius, provides verified customer reviews and product insights that can support brand influence, campaigns, sales credibility, and buyer-intent programs.

Media

Media

Integrations Supported

Adobe Marketo Engage
Salesforce
Eloqua
HubSpot CRM
HubSpot Customer Platform
HubSpot Marketing Hub
HubSpot Sales Hub
Octane11
Salesforce Marketing Cloud Account Engagement

Integrations Supported

Adobe Marketo Engage
Salesforce
Clay
HG Insights Contextual Intelligence Platform
LinkedIn
LinkedIn Sales Navigator
Model Context Protocol (MCP)
TrustRadius

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Not specified

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Webinars

Company Facts

Organization Name

Informa TechTarget

Date Founded

1999

Company Location

United States

Company Website

www.techtarget.com/products/priority-engine/

Company Facts

Organization Name

HG Insights

Date Founded

2010

Company Location

United States

Company Website

hginsights.com

Categories and Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

B2B Data

Not specified

Buyer Intent

B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring

Data Enrichment

Not specified

Demand Generation

Not specified

Inside Sales

Dashboard
Data Management
Lead Distribution
Performance Management

Sales Intelligence

CRM Integration
Data Cleaning
Data Enrichment
Data Import/Export
Data Mining
Data Verification
Email Integration
Lead Scoring
List Building
Performance Management
Pipeline Management
Predictive Modeling/Analytics
Prospecting Tools
Reporting/Analytics
Sales Forecasting

Categories and Features

Data Enrichment

Not specified

Sales Enablement

Collaboration
Territory Management

Sales Intelligence

CRM Integration
Data Cleaning
Data Enrichment
Data Import/Export
Data Mining
Data Verification
Email Integration
Performance Management
Prospecting Tools
Reporting/Analytics

Technographic Data

Not specified

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