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What is Informa TechTarget Priority Engine?

Priority Engineâ„¢ amplifies sales and marketing strategies by providing instant access to authentic buyers within key accounts. Explore how Priority Engine can strengthen your efforts and enhance your overall initiatives. Speed up your deal closures with Priority Engine Email Alerts, delivering critical updates on the most engaged accounts in your vicinity straight to your inbox. In addition, harness the power of Inbound Converter to turn your website visitors into actionable leads. This component of Priority Engine automatically identifies in-market accounts that are browsing your site, gathers contacts from the active buying team, and enriches them with valuable insights regarding their purchase intentions, thereby streamlining your closing process. By employing these innovative tools, businesses can substantially increase their conversion rates and elevate their sales outcomes, ultimately leading to a more robust market presence. Embracing such technology not only improves efficiency but also fosters a more strategic approach to customer engagement.

What is Lightcast Gazelle?

Gazelle is distinguished as the only data platform specifically aimed at identifying rising businesses, enabling companies to focus on leads with the greatest likelihood of conversion. Boasting an extensive B2B database that includes over 9.8 million company profiles, it covers global hierarchies and highlights 1.3 million growth-oriented firms, all curated through a blend of AI and human expertise across more than 910 industry sectors. The platform provides real-time data and vital growth metrics, leveraging its AI technology to evaluate companies based on their growth prospects, thereby delivering users a tailored list of top candidates. In addition, Gazelle features thorough global supply chain data, heat maps, and insights into unexplored markets to reveal promising opportunities. It also encompasses detailed profiles of importers, exporters, and multinational enterprises, along with exclusive insights validated by human experts concerning expansion strategies. With more than 15 million contacts that are verified and refreshed monthly, Gazelle equips businesses with a substantial edge during events such as conferences and trade shows by facilitating the identification of key decision-makers and supporting economic development. This distinctive blend of tools and insights solidifies Gazelle's role as a vital asset for organizations aiming to excel in competitive landscapes, while also fostering a deeper understanding of market dynamics.

Media

Media

Integrations Supported

Amazon S3
Databricks Data Intelligence Platform
Eloqua
Google Cloud BigQuery
Google Cloud Storage
HubSpot CRM
HubSpot Customer Platform
HubSpot Marketing Hub
HubSpot Sales Hub
Lightcast
Marketo
Microsoft Azure
Octane11
SAP Cloud Platform
Salesforce
Salesforce Marketing Cloud Account Engagement
Snowflake
Workday Adaptive Planning

Integrations Supported

Amazon S3
Databricks Data Intelligence Platform
Eloqua
Google Cloud BigQuery
Google Cloud Storage
HubSpot CRM
HubSpot Customer Platform
HubSpot Marketing Hub
HubSpot Sales Hub
Lightcast
Marketo
Microsoft Azure
Octane11
SAP Cloud Platform
Salesforce
Salesforce Marketing Cloud Account Engagement
Snowflake
Workday Adaptive Planning

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Informa TechTarget

Date Founded

1999

Company Location

United States

Company Website

www.techtarget.com/products/priority-engine/

Company Facts

Organization Name

Lightcast

Date Founded

2000

Company Location

United States

Company Website

lightcast.io/products/software/gazelle

Categories and Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

B2B Data

B2B Contact Data
B2B Intent Data
B2B Leads Data
B2B Marketing Data
Business Ownership Data
Company Data
Employee Data
Firmographic Data
Job Posting Data
Salary Data
Technographic Data

Buyer Intent

B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring

Inside Sales

Auto-Dialing
Call List Management
Call Recording
Campaign Management
Dashboard
Data Management
Lead Capture
Lead Distribution
Lead Scoring
Performance Management

Sales Intelligence

CRM Integration
Data Cleaning
Data Enrichment
Data Import/Export
Data Mining
Data Verification
Email Integration
Lead Scoring
List Building
Performance Management
Pipeline Management
Predictive Modeling/Analytics
Prospecting Tools
Reporting/Analytics
Sales Forecasting

Categories and Features

Sales Intelligence

CRM Integration
Data Cleaning
Data Enrichment
Data Import/Export
Data Mining
Data Verification
Email Integration
Lead Scoring
List Building
Performance Management
Pipeline Management
Predictive Modeling/Analytics
Prospecting Tools
Reporting/Analytics
Sales Forecasting

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