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What is The Real Feel?

Real Feel is a cutting-edge software that employs artificial intelligence to monitor, evaluate, and depict the emotional states of individuals across the United States in real-time, enabling companies to better understand public sentiment for improved decision-making. By collecting responses to the question “How are you feeling today?” on a daily basis from diverse demographic groups, it calculates mood scores and derives insights and trends through AI, presenting results categorized by demographics, days of the week, and geographic areas. This valuable tool addresses gaps in information by delivering emotion-driven insights that track the emotional dynamics of various populations over time, providing a unique and contextual analysis that highlights emerging trends, predicts sentiment shifts, and reveals significant correlations relevant to different business contexts. Furthermore, Real Feel offers a suite of extensive solutions, including weekly reports brimming with data and insights featuring demographic and geographical breakdowns, customized research and analysis, and an API that facilitates the seamless incorporation of real-time mood data into existing operational systems. The platform’s ongoing adaptability and enhancement of its data collection strategies ensure that businesses stay aligned with the changing emotional landscape of their target audiences, thereby fostering a deeper connection with their customers. As a result, organizations can make more informed decisions based on up-to-date emotional insights, ultimately leading to improved engagement and satisfaction.

What is Experian Consumer View?

Leverage the extensive consumer insights available through Experian marketing services to enhance your comprehension of your target audience, create new business avenues, and enable impactful engagements across diverse platforms. Through ConsumerView, companies can boost their operational effectiveness by tapping into a rich spectrum of data characteristics. This encompasses essential consumer demographics, including age, gender, marital status, child status, and income brackets. Additionally, events in consumers' lives, such as becoming parents, relocating, or purchasing homes, can offer valuable perspectives. Insights into automotive ownership not only reveal the types of vehicles consumers currently possess but also their likelihood of future purchases. Furthermore, Experian's detailed national consumer credit file provides predictive financial segments that deliver area-specific aggregated credit information. Purchase behavior data can illuminate past buying patterns and anticipate future purchasing trends across a variety of categories, as well as offer insights into consumer decision-making processes and their preferred marketing communication channels. By utilizing these comprehensive insights, companies can customize their approaches for enhanced engagement and overall success, ultimately leading to a more tailored customer experience.

Media

Media

Integrations Supported

Adobe Acrobat Reader
Google Sheets
Microsoft Excel

Integrations Supported

Experian Mosaic

API Availability

Has API

API Availability

Pricing Information

$69 per report per year
Free Trial Offered?

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Webinars
On-Site Training

Company Facts

Organization Name

The Real Feel

Date Founded

2024

Company Location

United States

Company Website

therealfeel.ai/

Company Facts

Organization Name

Experian

Date Founded

1980

Company Location

United States

Company Website

www.experian.com/marketing/consumer-view

Categories and Features

Consumer Data

Not specified

Categories and Features

B2B Data

Not specified

Consumer Data

Not specified

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