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What is The RealReal?

We are dedicated to empowering consignors and buyers alike to extend the life of luxury goods, fostering a fashion future that emphasizes circularity. Our global community is incredibly varied, and we aim to reflect that diversity within the dynamics of our team. We firmly believe that cultivating an inclusive atmosphere not only boosts collaboration but also fuels our innovative drive and prompts us to question the conventional as we strive for a more sustainable tomorrow. While we take great pride in our diverse workforce, we acknowledge the importance of improving representation, particularly in our upper management levels. Uniquely, we stand out as the only resale company that offers a guarantee of authenticity for every item in our inventory. Our thorough and brand-specific authentication process is diligently overseen by a broad network of experts, including gemologists and horologists, who assess thousands of items each day. By prioritizing consignment, we play a significant role in reducing the environmental footprint associated with luxury products, and we are prepared to back this assertion with solid evidence. Ultimately, our mission transcends mere luxury; it encompasses a commitment to effect positive change in the world around us, ensuring that our impact is felt far beyond the fashion industry.

What is Circular?

Circular is an innovative AI-driven software solution that optimizes resale and consignment processes for brands and resellers, ensuring both ease of management and profitability. Tailored for the unique needs of secondhand goods, Circular eliminates the need for complex spreadsheets by providing a unified system that efficiently handles intake, pricing, tracking, and payouts. Among its standout features is an intelligent pricing assistant that utilizes data to suggest optimal prices, along with automated commission distributions to streamline seller management. Additionally, consignors benefit from a dedicated seller portal that allows them to track their sales and earnings effortlessly. The platform also facilitates automated communications with sellers, supports customizable workflows and multiple store configurations, and integrates smoothly with various POS and e-commerce platforms, such as Shopify and Zettle. Users are equipped with real-time analytics and sustainability metrics, offering insights into sales performance, inventory turnover, and their impact on the environment. By simplifying the resale process, Circular not only boosts scalability and profitability but also helps retailers conserve time and reduce manual workloads while fostering sustainable business practices. Ultimately, Circular positions businesses to succeed in the dynamic resale landscape while committing to environmental stewardship, making it a vital tool for those looking to excel in this market. With its comprehensive features and focus on sustainability, Circular represents a significant advancement in the way brands approach secondhand sales.

Media

Media

No images available

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$25/month
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

24 Hour Support
Web-Based Support

Training Options

On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

The RealReal

Date Founded

2011

Company Location

United States

Company Website

www.therealreal.com/about

Company Facts

Organization Name

Circular Resale

Date Founded

2024

Company Location

Norway

Company Website

getcircular.ai

Categories and Features

Marketplace

Not specified

Categories and Features

Consignment

Not specified

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