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What is The Trade Desk?

Advertising is essential for the open internet, providing crucial support to content creators, journalists, and the unhindered exchange of ideas and information. Our media-buying platform is crafted to foster a more engaging and inspiring atmosphere for everyone participating in this ecosystem. We are committed to transforming the media landscape in a manner that serves the greater good of humanity. Our strategy focuses on helping brands create a more relevant and insightful advertising experience for consumers while setting a new standard for global outreach, precision, and transparency. What distinguishes us is our buy-side operation, which harmonizes with the interests of all parties involved. We do not push our own media products since we hold no ownership in any; it truly couldn't be simpler. With The Trade Desk, you gain access to one billion more individuals than you would with other prominent media-buying platforms. Our mission is to ensure that your advertising expenditure is informed by data-driven insights, enhancing transparency throughout every aspect of our operations, including pricing, inventory, measurement, and reporting. By embracing these principles, we strive to create a more fair and inclusive advertising environment for all stakeholders, ultimately benefiting the entire industry.

What is Adlook?

Adlook functions as a Brand Growth Partner within the RTB House network, offering an all-encompassing Brand Growth Platform that consolidates growth tactics, audience segmentation, creative development, campaign oversight, and performance analytics in a single interface. At the heart of this platform is Adlook Intelligence, a proprietary technology crafted in-house and tailored to meet the specific needs of each advertiser, concentrating on critical factors like bidding strategies, omnichannel distribution, optimization processes, supply chain integrity, brand safety, and adaptable creative solutions. Furthermore, the AI segment known as Zora works alongside a specialized team of strategists, media planners, and creative designers to optimize campaign effectiveness. Our campaigns span a variety of platforms, including the open web, CTV, audio, mobile applications, and gaming environments, with results expressed in metrics that matter to businesses, such as market share, return on investment, sales growth, distribution reach, and brand equity. Simply communicate your objectives to us, and we are committed to achieving the results you desire. We take great pride in the ability to convert aspirations into concrete achievements, ensuring your brand flourishes in a competitive landscape.

Media

Media

No images available

Integrations Supported

AUDIENCEX
Advangelists
Black Crow AI
Celtra
Cross Pixel
DV Publisher Suite
Delivr
Eyeota
Foursquare
Humming
Kochava
LumenAd
MINT
Magellan AI
Narrative
Placements.io
Proximic by Comscore
Retargetly
Telaria
Yieldlab

Integrations Supported

AUDIENCEX
Advangelists
Black Crow AI
Celtra
Cross Pixel
DV Publisher Suite
Delivr
Eyeota
Foursquare
Humming
Kochava
LumenAd
MINT
Magellan AI
Narrative
Placements.io
Proximic by Comscore
Retargetly
Telaria
Yieldlab

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

The Trade Desk

Date Founded

2009

Company Location

United States

Company Website

thetradedesk.com

Company Facts

Organization Name

Adlook

Date Founded

2022

Company Location

United States

Company Website

adlook.com

Categories and Features

Advertising Agency

Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Categories and Features

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