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What is The Trade Desk?

Advertising is essential for the open internet, providing crucial support to content creators, journalists, and the unhindered exchange of ideas and information. Our media-buying platform is crafted to foster a more engaging and inspiring atmosphere for everyone participating in this ecosystem. We are committed to transforming the media landscape in a manner that serves the greater good of humanity. Our strategy focuses on helping brands create a more relevant and insightful advertising experience for consumers while setting a new standard for global outreach, precision, and transparency. What distinguishes us is our buy-side operation, which harmonizes with the interests of all parties involved. We do not push our own media products since we hold no ownership in any; it truly couldn't be simpler. With The Trade Desk, you gain access to one billion more individuals than you would with other prominent media-buying platforms. Our mission is to ensure that your advertising expenditure is informed by data-driven insights, enhancing transparency throughout every aspect of our operations, including pricing, inventory, measurement, and reporting. By embracing these principles, we strive to create a more fair and inclusive advertising environment for all stakeholders, ultimately benefiting the entire industry.

What is Advangelists?

Successful advertising should seamlessly combine outstanding features, intuitive design, and all essential tools within a single platform. By utilizing micro-targeting techniques and machine learning, programmatic media can reach impressive levels of precision in its implementation. Additionally, employing a scalable cloud infrastructure can lead to significant reductions in operational costs. We firmly believe that future media buying platforms should provide a wide-ranging suite of capabilities and resources for advertisers, all available at a straightforward price. Furthermore, we contend that integrated ad fraud detection and brand safety protocols are crucial elements of this system. With tools for pre-bid, post-bid, and in-depth fraud detection, advertisers can acquire valuable insights into the fraud challenges linked to their selected publishers, whether acquired directly or via Real-Time Bidding (RTB). In the end, we maintain that a fully automated programmatic ecosystem not only boosts responsiveness to market changes but also improves overall performance results. In this fast-changing environment, it is imperative to stay ahead of emerging trends and foster transparency for sustained success. The ability to adapt quickly will ultimately define the leaders in advertising.

Media

Media

Integrations Supported

PlaceIQ
Advangelists
Beachfront
Black Crow AI
Celtra
Cross Pixel
Delivr
Gravity Data
GrowthLoop
Illuma
Lytics
MSIGHTS
Magellan AI
RIVN
Retargetly
ShareThis
Tealium Customer Data Hub
Yieldlab

Integrations Supported

PlaceIQ
The Trade Desk

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Webinars

Training Options

Online Training

Company Facts

Organization Name

The Trade Desk

Date Founded

2009

Company Location

United States

Company Website

thetradedesk.com

Company Facts

Organization Name

Advangelists

Date Founded

2016

Company Location

United States

Company Website

advangelists.com

Categories and Features

Advertising Agency

Not specified

Campaign Management

Contact Database
Email Marketing
Event Triggered Actions
Multi-Campaign

CTV & OTT Advertising

Not specified

Display Advertising

Not specified

Media Buying

Not specified

Video Advertising

Not specified

Categories and Features

Ad Fraud Detection

Not specified

Ad Server

Not specified

Media Buying

Not specified

Video Advertising

Not specified

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