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What is The Trade Desk?

Advertising is essential for the open internet, providing crucial support to content creators, journalists, and the unhindered exchange of ideas and information. Our media-buying platform is crafted to foster a more engaging and inspiring atmosphere for everyone participating in this ecosystem. We are committed to transforming the media landscape in a manner that serves the greater good of humanity. Our strategy focuses on helping brands create a more relevant and insightful advertising experience for consumers while setting a new standard for global outreach, precision, and transparency. What distinguishes us is our buy-side operation, which harmonizes with the interests of all parties involved. We do not push our own media products since we hold no ownership in any; it truly couldn't be simpler. With The Trade Desk, you gain access to one billion more individuals than you would with other prominent media-buying platforms. Our mission is to ensure that your advertising expenditure is informed by data-driven insights, enhancing transparency throughout every aspect of our operations, including pricing, inventory, measurement, and reporting. By embracing these principles, we strive to create a more fair and inclusive advertising environment for all stakeholders, ultimately benefiting the entire industry.

What is Fluency?

Achieve unmatched efficiency in your time management, streamline your advertising operations, and fortify your teams with Fluency, a leader in enterprise-level automation and management solutions for advertising. Fluency stands out by bringing together all the crucial tools that enterprise teams need into an intuitive, single-platform experience. It can be up and running in a matter of days, adaptable for organizations of all sizes, and comes with a dedicated support team committed to your success. No longer will you need to endure the frustration of juggling multiple advertising channels and inadequate tools. Fluency merges the latest functionalities from key advertising networks into a unified, scalable, and flexible platform that adapts smoothly into your current technology ecosystem. This robust solution empowers the development of customized search campaigns at any scale, allowing users to quickly launch, manage, and optimize numerous search initiatives. Additionally, with Fluency, your teams can dedicate their efforts to strategic planning instead of routine tasks, thereby elevating your advertising initiatives to unprecedented levels. By embracing Fluency, your organization can harness the full potential of its advertising capabilities and drive significant results.

Media

Media

Integrations Supported

Ad Reform
Advangelists
Affinity Solutions
Airtory
BDEX
Beachfront
Cross Pixel
DV Publisher Suite
Facebook
Gravity Data
Integral Ad Science
Lytics
MINT
MSIGHTS
NetWise
Octane11
Placements.io
Proximic by Comscore
Tealium Customer Data Hub
Yieldlab

Integrations Supported

Ad Reform
Advangelists
Affinity Solutions
Airtory
BDEX
Beachfront
Cross Pixel
DV Publisher Suite
Facebook
Gravity Data
Integral Ad Science
Lytics
MINT
MSIGHTS
NetWise
Octane11
Placements.io
Proximic by Comscore
Tealium Customer Data Hub
Yieldlab

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

The Trade Desk

Date Founded

2009

Company Location

United States

Company Website

thetradedesk.com

Company Facts

Organization Name

Fluency

Date Founded

2017

Company Location

United States

Company Website

www.fluency.inc/

Categories and Features

Advertising Agency

Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Categories and Features

Advertising Agency

Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Robotic Process Automation (RPA)

Analytics
Attended Automation
Code-free Development
Image Recognition
Optical Character Recognition
Process Builder
Third Party Application Integration
Unattended Automation

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