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What is The Trade Desk?

Advertising is essential for the open internet, providing crucial support to content creators, journalists, and the unhindered exchange of ideas and information. Our media-buying platform is crafted to foster a more engaging and inspiring atmosphere for everyone participating in this ecosystem. We are committed to transforming the media landscape in a manner that serves the greater good of humanity. Our strategy focuses on helping brands create a more relevant and insightful advertising experience for consumers while setting a new standard for global outreach, precision, and transparency. What distinguishes us is our buy-side operation, which harmonizes with the interests of all parties involved. We do not push our own media products since we hold no ownership in any; it truly couldn't be simpler. With The Trade Desk, you gain access to one billion more individuals than you would with other prominent media-buying platforms. Our mission is to ensure that your advertising expenditure is informed by data-driven insights, enhancing transparency throughout every aspect of our operations, including pricing, inventory, measurement, and reporting. By embracing these principles, we strive to create a more fair and inclusive advertising environment for all stakeholders, ultimately benefiting the entire industry.

What is FreeWheel Strata?

Leverage the Strata Platform to devise, implement, improve, and manage all financial and billing components of your campaigns across diverse media channels through a single, cohesive interface. Our centralized system, enhanced by an open integration framework, allows you to dynamically handle your media in a way that best fits your requirements. You will be able to oversee the entire media workflow, which includes digital, television, print, out-of-home (OOH), and radio channels. Keep track of your budgets, assess the return on ad spend, and re-aggregate reach to accurately identify your brand’s target audience. Our dedicated customer support is available on-demand throughout every phase of the process, ensuring you have assistance when needed. By automating workflows from the planning stage to reconciliation, you can streamline operations and minimize friction. Effortlessly connect with third-party systems and vendors to alleviate the burden of unnecessary manual tasks between different platforms. Take control of your media finances with solutions that cater specifically to agencies and their unique needs. Furthermore, through our API-based integrations, you can build a customized buying ecosystem that connects various suppliers, data sources, financial institutions, technology providers, and your internal systems, leading to a comprehensive media management approach. This integrated management capability not only boosts efficiency but also addresses the specific challenges faced by your agency, allowing you to focus on what truly matters—driving results.

Media

Media

Integrations Supported

Placements.io
Advangelists
Airtory
BDEX
Beachfront
Bionic for Agencies
Black Crow AI
Campaign Manager+
Celtra
Gravity Data
Integral Ad Science
LumenAd
Lytics
Narrative
Octane11
PlaceIQ
Sharethrough
Supermetrics

Integrations Supported

Placements.io
FreeWheel SupplySuite
Swimming Pool Passes

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Webinars

Training Options

Documentation Hub

Company Facts

Organization Name

The Trade Desk

Date Founded

2009

Company Location

United States

Company Website

thetradedesk.com

Company Facts

Organization Name

FreeWheel

Date Founded

2007

Company Location

United States

Company Website

www.freewheel.com/strata

Categories and Features

Advertising Agency

Not specified

Campaign Management

Contact Database
Email Marketing
Event Triggered Actions
Multi-Campaign

CTV & OTT Advertising

Not specified

Display Advertising

Not specified

Media Buying

Not specified

Video Advertising

Not specified

Categories and Features

Advertising Agency

Not specified

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