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features 0 out of 5 stars
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Total 4 out of 5 stars
ease 4 out of 5 stars
features 5 out of 5 stars
design 5 out of 5 stars
support 4 out of 5 stars

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What is The Trade Desk?

Advertising is essential for the open internet, providing crucial support to content creators, journalists, and the unhindered exchange of ideas and information. Our media-buying platform is crafted to foster a more engaging and inspiring atmosphere for everyone participating in this ecosystem. We are committed to transforming the media landscape in a manner that serves the greater good of humanity. Our strategy focuses on helping brands create a more relevant and insightful advertising experience for consumers while setting a new standard for global outreach, precision, and transparency. What distinguishes us is our buy-side operation, which harmonizes with the interests of all parties involved. We do not push our own media products since we hold no ownership in any; it truly couldn't be simpler. With The Trade Desk, you gain access to one billion more individuals than you would with other prominent media-buying platforms. Our mission is to ensure that your advertising expenditure is informed by data-driven insights, enhancing transparency throughout every aspect of our operations, including pricing, inventory, measurement, and reporting. By embracing these principles, we strive to create a more fair and inclusive advertising environment for all stakeholders, ultimately benefiting the entire industry.

What is LiveRamp?

We prioritize the security of data while ensuring it remains easily accessible for organizations. The Safe Haven platform not only boosts customer insights but also enables extensive engagement and cultivates innovative avenues for business growth. Tailored for modern enterprises, our solution provides thorough control over how data is accessed and utilized through advanced software for identity management, activation, and collaboration. By effectively managing data access, businesses can reveal critical insights and enhance revenue, all while maintaining stringent regulations on data usage. Our platform allows for seamless connections with target audiences across diverse channels, platforms, publishers, or networks, while securely managing data transitions between identity domains to improve results. Additionally, we protect customer information with state-of-the-art privacy technologies and advanced methods that minimize data movement, yet still facilitate insightful analysis. This approach not only empowers businesses to excel in a data-driven environment but also ensures adherence to the highest data protection standards, fostering trust and reliability in their operations. Ultimately, our commitment to secure and efficient data management equips businesses with the tools they need to succeed in an increasingly competitive landscape.

Media

Media

Integrations Supported

BDEX
Catalina
Cross Pixel
Eyeota
Gravy Analytics
Lytics
MSIGHTS
PlaceIQ
Proximic by Comscore
ShareThis
DV Publisher Suite
Humming
MINT
Placements.io
Yieldlab

Integrations Supported

BDEX
Catalina
Cross Pixel
Eyeota
Gravy Analytics
Lytics
MSIGHTS
PlaceIQ
Proximic by Comscore
ShareThis
Amazon Marketing Cloud
JamLoop
Lexer
ONEcount
Snapchat

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support

Training Options

Webinars

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

The Trade Desk

Date Founded

2009

Company Location

United States

Company Website

thetradedesk.com

Company Facts

Organization Name

LiveRamp

Date Founded

2014

Company Location

United States

Company Website

liveramp.com

Categories and Features

Advertising Agency

Not specified

Campaign Management

Contact Database
Email Marketing
Event Triggered Actions
Multi-Campaign

CTV & OTT Advertising

Not specified

Display Advertising

Not specified

Media Buying

Not specified

Video Advertising

Not specified

Categories and Features

Customer Intelligence

Not specified

Data Management

Customer Data
Data Analysis
Data Capture
Data Integration
Data Migration
Data Quality Control
Data Security
Information Governance
Master Data Management
Match & Merge

Data Marketplaces

Not specified

Data Masking

Not specified

Data Monetization

Not specified

GDPR Compliance

Not specified

Identity Management

Compliance Management
Multifactor Authentication
Privileged Account Management
User Provisioning

Identity Resolution

Not specified

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