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What is The Trade Desk?

Advertising is essential for the open internet, providing crucial support to content creators, journalists, and the unhindered exchange of ideas and information. Our media-buying platform is crafted to foster a more engaging and inspiring atmosphere for everyone participating in this ecosystem. We are committed to transforming the media landscape in a manner that serves the greater good of humanity. Our strategy focuses on helping brands create a more relevant and insightful advertising experience for consumers while setting a new standard for global outreach, precision, and transparency. What distinguishes us is our buy-side operation, which harmonizes with the interests of all parties involved. We do not push our own media products since we hold no ownership in any; it truly couldn't be simpler. With The Trade Desk, you gain access to one billion more individuals than you would with other prominent media-buying platforms. Our mission is to ensure that your advertising expenditure is informed by data-driven insights, enhancing transparency throughout every aspect of our operations, including pricing, inventory, measurement, and reporting. By embracing these principles, we strive to create a more fair and inclusive advertising environment for all stakeholders, ultimately benefiting the entire industry.

What is Olapic?

Our platform streamlines the display of multimedia from customers and brands, such as photos, videos, and influencer content, across multiple marketing channels to enhance engagement and strengthen your brand identity. By collecting visual content shared by people from around the world, we enable you to tap into authenticity, build trust, and influence buying decisions through the power of genuine content as social proof. Effortless searching for content is possible through #hashtags, @mentions, tagged images, or contributions from influencers. Moreover, you have the ability to create a well-rounded content library that includes both earned and owned assets from your community or team, significantly reducing costs related to sourcing stock images and brand creatives. We identify the most impactful visual content specifically designed to meet your brand's requirements. With a combination of high-level human moderation and cutting-edge AI technology, you can gain crucial insights into consumer engagement with your products. Our platform also guarantees the quality of content through automatic spam detection and brand protection strategies. This multifaceted approach not only refines your marketing tactics but also fosters a deeper connection with your audience, ultimately driving loyalty and enhancing customer relationships. By leveraging these tools, brands can stay ahead in a competitive landscape while maintaining a consistent and authentic presence in the market.

Media

Media

Integrations Supported

Adloox
Advangelists
Adwallet
Affinity Solutions
BDEX
Bionic for Agencies
Black Crow AI
DV Publisher Suite
Humming
LumenAd
Meiro
Octane11
PlaceIQ
Placements.io
Supermetrics
Telaria
Yieldlab

Integrations Supported

Facebook
Pinterest
tradeit

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Webinars

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

The Trade Desk

Date Founded

2009

Company Location

United States

Company Website

thetradedesk.com

Company Facts

Organization Name

Olapic

Company Location

United States

Company Website

www.olapic.com/platform/

Categories and Features

Advertising Agency

Not specified

Campaign Management

Contact Database
Email Marketing
Event Triggered Actions
Multi-Campaign

CTV & OTT Advertising

Not specified

Display Advertising

Not specified

Media Buying

Not specified

Video Advertising

Not specified

Categories and Features

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