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What is The Trade Desk?

Advertising is essential for the open internet, providing crucial support to content creators, journalists, and the unhindered exchange of ideas and information. Our media-buying platform is crafted to foster a more engaging and inspiring atmosphere for everyone participating in this ecosystem. We are committed to transforming the media landscape in a manner that serves the greater good of humanity. Our strategy focuses on helping brands create a more relevant and insightful advertising experience for consumers while setting a new standard for global outreach, precision, and transparency. What distinguishes us is our buy-side operation, which harmonizes with the interests of all parties involved. We do not push our own media products since we hold no ownership in any; it truly couldn't be simpler. With The Trade Desk, you gain access to one billion more individuals than you would with other prominent media-buying platforms. Our mission is to ensure that your advertising expenditure is informed by data-driven insights, enhancing transparency throughout every aspect of our operations, including pricing, inventory, measurement, and reporting. By embracing these principles, we strive to create a more fair and inclusive advertising environment for all stakeholders, ultimately benefiting the entire industry.

What is Open Door?

You have the ability to upload your own datasets and make decisions about which customers to target or omit. Every team will only have access to information relevant to their particular campaign. Additionally, an advanced reporting tool enables you to assess your team's effectiveness and identify opportunities for improvement. Open Door operates as a secure software-as-a-service platform accessible on any internet-enabled device. It has been designed with compliance as a priority, effectively handling everything from the onboarding of new staff to the prompt resolution of customer issues. This all-encompassing solution guarantees that every facet of your business operations is efficiently managed and systematically organized, ultimately contributing to enhanced productivity and performance.

Media

Media

Integrations Supported

Adloox
Adwallet
BDEX
Beachfront
Celtra
Delivr
GrowthLoop
Integral Ad Science
Kochava
LumenAd
Lytics
MINT
PlaceIQ
Placements.io
Retargetly
ShareThis
Sharethrough
Supermetrics
Telaria
Yieldlab

Integrations Supported

Adloox
Adwallet
BDEX
Beachfront
Celtra
Delivr
GrowthLoop
Integral Ad Science
Kochava
LumenAd
Lytics
MINT
PlaceIQ
Placements.io
Retargetly
ShareThis
Sharethrough
Supermetrics
Telaria
Yieldlab

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

The Trade Desk

Date Founded

2009

Company Location

United States

Company Website

thetradedesk.com

Company Facts

Organization Name

Digital Wave Solutions

Company Location

United Kingdom

Company Website

www.digitalwavesolutions.co.uk

Categories and Features

Advertising Agency

Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Data Management Platforms (DMP)

Ad Network Integration
Analytics / ROI Tracking
Audience Targeting
Behavioral Analytics
CRM
Campaign Management
Competitive Analysis
Customer Journey Mapping
Data Capture / Transfer
Data Classification
Data Visualization

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

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