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What is The Trade Desk?

Advertising is essential for the open internet, providing crucial support to content creators, journalists, and the unhindered exchange of ideas and information. Our media-buying platform is crafted to foster a more engaging and inspiring atmosphere for everyone participating in this ecosystem. We are committed to transforming the media landscape in a manner that serves the greater good of humanity. Our strategy focuses on helping brands create a more relevant and insightful advertising experience for consumers while setting a new standard for global outreach, precision, and transparency. What distinguishes us is our buy-side operation, which harmonizes with the interests of all parties involved. We do not push our own media products since we hold no ownership in any; it truly couldn't be simpler. With The Trade Desk, you gain access to one billion more individuals than you would with other prominent media-buying platforms. Our mission is to ensure that your advertising expenditure is informed by data-driven insights, enhancing transparency throughout every aspect of our operations, including pricing, inventory, measurement, and reporting. By embracing these principles, we strive to create a more fair and inclusive advertising environment for all stakeholders, ultimately benefiting the entire industry.

What is OrbitSoft DSP?

OrbitSoft provides a demand-side platform (DSP) that empowers clients to engage in automated bidding with dynamic pricing. This platform enables users to adopt an optimized strategy for media purchases across various advertising agencies at any given moment. One of the standout features is its streamlined user interface, which allows clients to swiftly set and optimize bids, effortlessly manage multiple campaigns, and receive instantaneous reports on all advertising sources. The integration process is straightforward, as our Data Management Platform (DMP) and Data Exchange facilitate seamless connections with any technology within the real-time bidding (RTB) ecosystem. Additionally, the real-time bidder functionality equips customers with the capability to estimate and establish bids for real-time impressions across their network, enhancing their bidding strategy. This comprehensive system ensures that users can maximize their advertising effectiveness in a competitive market.

Media

Media

Integrations Supported

Advangelists
Adwallet
Affinity Answers
Airtory
BDEX
Catalina
Delivr
Eyeota
Kochava
Lytics
MINT
Meiro
Narrative
NetWise
Retargetly
Sharethrough
Social Display
Supermetrics
Tealium Customer Data Hub
Telaria

Integrations Supported

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Not specified

Training Options

Webinars

Training Options

Not specified

Company Facts

Organization Name

The Trade Desk

Date Founded

2009

Company Location

United States

Company Website

thetradedesk.com

Company Facts

Organization Name

OrbitSoft

Date Founded

2001

Company Location

United States

Company Website

orbitsoft.com

Categories and Features

Advertising Agency

Not specified

Campaign Management

Contact Database
Email Marketing
Event Triggered Actions
Multi-Campaign

CTV & OTT Advertising

Not specified

Display Advertising

Not specified

Media Buying

Not specified

Video Advertising

Not specified

Categories and Features

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Popular Alternatives

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