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What is Thunder Experience Cloud?

Thunder Experience Cloud stands out as an innovative, user-focused ad server that enables brands to achieve unmatched consistency, relevance, and frequency in their advertising campaigns across multiple devices. With an advanced toolkit for campaign management, brands gain thorough oversight from creative development and strategy formulation to ad serving and performance analytics. By prioritizing consistency, relevance, and frequency, Thunder effectively combats subpar customer ad experiences. Our commitment to a positive advertising journey is rooted in People-Based advertising principles, which encompass Identity, Creative, Personalization, and Measurement. Utilizing a cross-device identity graph, a creative management platform (CMP) designed for programmatic production, and a Dynamic Creative Optimization (DCO) tool for customized creative strategies, we also incorporate robust experience measurement to track ad delivery and overall effectiveness. This comprehensive approach allows us to deliver seamless, enterprise-level ad serving within the cohesive structure of Thunder Experience Cloud. Ultimately, this all-encompassing platform not only simplifies the advertising process but also significantly boosts the impact and success of brand campaigns across various channels. As a result, brands can engage their audiences more effectively and build stronger connections through data-driven advertising strategies.

What is Adelphic?

Adelphic combines your customer insights with Viant's first and third-party data, offering marketers a detailed and thorough perspective on their audience profiles, which leads to more informed media strategies and investment choices. By integrating your customer information with a robust network of 250 million registered users, you can swiftly identify, manage, and engage new audience segments. These segments can be characterized by various identity attributes, such as demographics, purchasing habits, and online behaviors, while also improving campaign reach with sophisticated lookalike modeling techniques. The platform guarantees that customer identities remain intact through a fully integrated system that links devices and offline actions to real individuals, allowing for smooth execution and measurement of campaigns. With our self-service demand-side platform (DSP), advertisers can execute their programmatic media efforts seamlessly across multiple devices, confident in the integrity of their data and modeling techniques. Unlike many other DSPs, Adelphic uses first-party data to provide the accuracy of targeting that genuinely connects with audiences. This cutting-edge approach empowers marketers to continuously refine their strategies to align with evolving consumer behaviors and preferences, ensuring that they remain competitive in a dynamic market landscape. As a result, businesses can achieve more effective outreach and engagement through tailored marketing efforts.

Media

Media

Integrations Supported

Integrations Supported

Acxiom InfoBase
Acxiom Real Identity
Bionic for Agencies
Humming
Intuizi
MSIGHTS

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub

Company Facts

Organization Name

Thunder Industries

Date Founded

2008

Company Location

United States

Company Website

www.makethunder.com

Company Facts

Organization Name

Viant

Date Founded

1999

Company Location

United States

Company Website

www.adelphic.com

Categories and Features

Ad Makers

Not specified

Ad Server

Not specified

Advertising

Not specified

Advertising Agency

Collaboration

Creative Management

Collaboration

Personalization

Not specified

Categories and Features

Advertising Agency

Not specified

CTV & OTT Advertising

Not specified

Display Advertising

Not specified

Media Buying

Not specified

Video Advertising

Not specified

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