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What is Totango?

Totango is an enterprise-ready customer success platform designed to support every stage of the customer journey while enabling teams to scale with confidence. It provides a unified environment that blends customer health insights, structured workflows, and automated engagement so organizations can deliver measurable outcomes at scale. With the ability to support multi-product portfolios, layered account hierarchies, and sophisticated operational models, Totango is built for businesses that continuously evolve. Real-time customer context helps teams identify risks early, uncover expansion opportunities, and drive actions that meaningfully improve retention. SuccessBLOCs—Totango’s modular playbooks—allow teams to adopt proven strategies instantly while customizing them to their unique needs. Automated workflows and digital programs help CS teams manage thousands of customers while maintaining a personalized experience. Engagement campaigns ensure customers receive timely, relevant communications that support onboarding, adoption, and renewal. Executives and operations teams benefit from clear reporting across revenue metrics, team performance, and customer behavior trends. Totango’s commitment to security, including SOC 2 compliance and advanced access controls, gives enterprises confidence in their data protection. Altogether, Totango empowers organizations to reduce churn, grow revenue, and deliver sustained customer value at scale.

What is Gainsight?

Transforming your clients into a robust engine for growth is entirely possible with the right approach. The Gainsight Customer Cloud brings together all the essential technologies to ensure smooth product adoption, aiding your customers in achieving their objectives alongside your business. By skillfully managing the customer journey across various departments, you can build enduring relationships and continuously yield impressive outcomes. Merging comprehensive SaaS product analytics with customized in-app interactions allows you to offer users exceptional experiences. Collecting valuable feedback and engaging with respondents to complete the feedback loop helps reveal insights that significantly enhance customer experience. This versatile platform acts as a centralized resource for customer data systems, empowering every team member with actionable insights to improve decision-making focused on customer satisfaction. Additionally, it promotes revenue growth through in-depth whitespace analysis, well-crafted upsell and cross-sell strategies, and streamlined renewal processes to boost profitability. In achieving these goals, businesses can not only strengthen connections with their customers but also secure their long-term success in an increasingly competitive landscape. Ultimately, fostering such relationships ensures that companies remain agile and responsive to market demands, paving the way for sustained growth.

Media

Media

Integrations Supported

Adobe Marketo Engage
Causal
GTM Buddy
Hightouch
HubSpot CRM
HubSpot Customer Platform
InboxCRM by AppEQ
Microsoft Dynamics 365
NetSuite
Rambox
Salesforce
Salesforce Agentforce Service
Segment
Slack
Stackreaction
TheLoops
Zendesk

Integrations Supported

Adobe Marketo Engage
Causal
GTM Buddy
Hightouch
HubSpot CRM
HubSpot Customer Platform
InboxCRM by AppEQ
Microsoft Dynamics 365
NetSuite
Rambox
Salesforce
Salesforce Agentforce Service
Segment
Slack
Stackreaction
TheLoops
Zendesk
Momentum
Rattle

API Availability

Has API

API Availability

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Pricing Information

Pricing not provided
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Totango

Date Founded

2010

Company Location

United States

Company Website

www.totango.com

Company Facts

Organization Name

Gainsight

Date Founded

2009

Company Location

United States

Company Website

www.gainsight.com

Categories and Features

AI Customer Success

Not specified

Customer Experience

Action Management
Analytics
Customer Segmentation
Dashboard
Feedback Management
Survey Management
Trend Analysis

Customer Satisfaction

Analytics
Complaint Monitoring
Feedback Collection
Survey Management

Customer Success

Account Management
Customer Lifecycle Management
Health Score

Experience Management

Action Management
Analytics
Customer Segmentation
Dashboard
Feedback Management
Survey Management
Trend Analysis

Marketing Automation

Analytics / ROI Tracking
Customizable CTAs
Drip Campaigns
Dynamic Content
Sales Intelligence
Segmentation

Product Analytics

Not specified

Categories and Features

AI Customer Success

Not specified

Churn Prevention

Not specified

Customer Retention

Not specified

Customer Satisfaction

360 Degree Feedback
Analytics
Feedback Collection
Survey Management

Digital Adoption Platforms

Audience Segmentation
Contextual Guidance
In-App Training
Launch Management
Self Service Tools
Surveys & Feedback
User Onboarding

Mobile App Analytics

A/B Testing
Channel Attribution
Cohort Analysis
Funnel Analysis
In-App Events Tracking
Push Notifications
Retention Tracking
Uninstall Tracking

Personalization

Behavioral Targeting
Content Analytics
Experience Management
Website Personalization

Product Analytics

Not specified

Product Management

Feedback Collection

Revenue Operations

Not specified

Survey

Custom Survey URLs
Data Analysis Tools
Email Marketing
Mobile Survey
Question Branching
Site Intercept Survey
Skip Logic
Supports Audio / Images / Video

UX

For Mobile
For Websites
User Journeys

Web Analytics

Goal Tracking
Pageview Tracking
User Interaction Tracking

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