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What is Totango?

Totango is an enterprise-ready customer success platform designed to support every stage of the customer journey while enabling teams to scale with confidence. It provides a unified environment that blends customer health insights, structured workflows, and automated engagement so organizations can deliver measurable outcomes at scale. With the ability to support multi-product portfolios, layered account hierarchies, and sophisticated operational models, Totango is built for businesses that continuously evolve. Real-time customer context helps teams identify risks early, uncover expansion opportunities, and drive actions that meaningfully improve retention. SuccessBLOCs—Totango’s modular playbooks—allow teams to adopt proven strategies instantly while customizing them to their unique needs. Automated workflows and digital programs help CS teams manage thousands of customers while maintaining a personalized experience. Engagement campaigns ensure customers receive timely, relevant communications that support onboarding, adoption, and renewal. Executives and operations teams benefit from clear reporting across revenue metrics, team performance, and customer behavior trends. Totango’s commitment to security, including SOC 2 compliance and advanced access controls, gives enterprises confidence in their data protection. Altogether, Totango empowers organizations to reduce churn, grow revenue, and deliver sustained customer value at scale.

What is Praction?

Praction operates as an automated platform designed to function as a Chief Revenue Officer (CRO), specifically targeting revenue enhancement for B2B companies. By merging data-driven assessments with proven growth techniques, Praction offers thorough diagnostics and pragmatic strategies to increase revenue. The platform provides tailored playbooks that cater to different teams and growth phases, while also maintaining vigilance for potential risks and identifying solutions to mitigate revenue weaknesses. During its 90-day pilot program, Praction focuses on refining revenue strategies, enhancing sales techniques, increasing customer retention, and aligning go-to-market initiatives. Participants in this pilot benefit from access to Praction's automated CRO platform and personalized consulting services designed to meet their specific requirements. Among its notable features, Praction strengthens sales teams through specialized training and systems, reduces churn by proactively engaging customers to boost satisfaction and loyalty, increases customer lifetime value with customized pricing and market strategies, and promotes accountability by providing teams with training on key performance indicators. Furthermore, the platform prioritizes continuous support to ensure that the strategies put in place lead to ongoing revenue growth, ultimately empowering businesses to achieve their financial goals more effectively.

Media

Media

Integrations Supported

Adobe Marketo Engage
Causal
Dropbox
GTM Buddy
Google Docs
Hightouch
Jira
Jira Work Management
Microsoft Dynamics 365
Outdoo AI
PostgreSQL
Retently
Salesforce
Segment
ServiceNow
Slack
Stackreaction
TheLoops
Wufoo
Zoho Directory

Integrations Supported

Adobe Marketo Engage
Causal
Dropbox
GTM Buddy
Google Docs
Hightouch
Jira
Jira Work Management
Microsoft Dynamics 365
Outdoo AI
PostgreSQL
Retently
Salesforce
Segment
ServiceNow
Slack
Stackreaction
TheLoops
Wufoo
Zoho Directory

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$7,950 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Totango

Date Founded

2010

Company Location

United States

Company Website

www.totango.com

Company Facts

Organization Name

Praction

Date Founded

2022

Company Location

United States

Company Website

www.praction.co

Categories and Features

Customer Experience

Action Management
Analytics
Customer Segmentation
Dashboard
Feedback Management
Knowledge Management
Multi-Channel Collection
Sentiment Analysis
Survey Management
Text Analysis
Trend Analysis

Customer Satisfaction

360 Degree Feedback
Analytics
Call Reporting
Complaint Monitoring
Feedback Collection
Survey Management

Customer Success

Account Alerts
Account Management
Communication Management
Customer Engagement
Customer Lifecycle Management
Health Score
Onboarding
Revenue Management
Usage Tracking / Analytics
Win / Loss Analysis

Experience Management

Action Management
Analytics
Customer Segmentation
Dashboard
Feedback Management
Knowledge Management
Multi-Channel Collection
Sentiment Analysis
Survey Management
Text Analysis
Trend Analysis

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Product Analytics

Attribution
Automatic Data Capture
Churn Reporting
Customer Feedback Collection
Customer Guidance
Customer Journey Analytics
Data Export
Data History Retention
Data Labeling
Product Engagement Scoring
Real-Time Data Analysis
Touchpoint Analytics
User Segmentation

Categories and Features

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