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What is Touchpoint MX?

Enhance your customer engagement approach with a groundbreaking omni-channel marketing solution that surpasses conventional methods. With TouchpointMX, you can not only charm your clientele but also evaluate the success of your marketing efforts while increasing your profits. Convert occasional shoppers into loyal brand supporters and maximize your return on investment simultaneously. Combine the flexibility of customized emails with sophisticated automated segmentation for more focused communication. Transition from typical monthly newsletters to energetic, nuanced messaging that shortens the sales cycle, strengthens customer loyalty, and encourages repeat purchases through TouchpointMX. Moreover, expand your communication directly to customers via SMS, making your content easily accessible. The platform provides adaptable surveys, including NPS collection and multiple-choice questions, specifically designed to collect valuable feedback tailored to your unique requirements, which will significantly improve both your business outcomes and customer experiences. By utilizing these innovative tools, you will not only fulfill your customers' expectations but also surpass them, setting the stage for ongoing growth and prosperity. In doing so, you create a more profound connection with your audience, which ultimately leads to a more sustainable and impactful business model.

What is DigitalEdge?

Banks adopting an omnichannel strategy are experiencing considerable growth in their digital services. While assessing different banks, customers frequently take into account the associated rates and fees, which serves as a rational component of their decision-making. Nevertheless, the emotional responses elicited by interactions across various touchpoints significantly influence their preferences, often overshadowing logical considerations. Our touchpoint solutions are crafted to not only meet but exceed the evolving expectations of sophisticated customers. Asseco’s omnichannel banking solutions elevate your offerings into captivating experiences, accessible through both self-service and assisted channels. With our state-of-the-art omnichannel banking technology, the web and mobile interfaces dynamically adjust to suit each customer's device preferences. Ensuring a consistent digital experience is essential, as customers expect the same interface and user experience across all banking channels they engage with. Furthermore, providing a unified experience can greatly strengthen customer loyalty and enhance overall satisfaction, reinforcing the importance of a comprehensive omnichannel approach in today’s banking landscape.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Touchpoint Group

Date Founded

2001

Company Location

New Zealand

Company Website

www.touchpointmx.com

Company Facts

Organization Name

Asseco Group

Date Founded

1989

Company Location

Poland

Company Website

digitalbanking.asseco.com/digitaledge/

Categories and Features

Marketing Automation

A/B Testing
Customizable CTAs
Drip Campaigns
Dynamic Content
Lead Scoring
Segmentation
Website Visitor Tracking

Categories and Features

Banking

Compliance Tracking
Corporate Banking
Credit Card Management
Investment Banking
Multi-Branch
Private Banking
Retail Banking
Transaction Monitoring

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