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TractionNext is a cutting-edge marketing platform designed to enable marketers to create engaging brand experiences for their target audience. By simplifying the process of executing marketing campaigns, it fosters user interactions, increases conversion rates, and strengthens connections across multiple platforms. Moreover, TractionNext offers seamless integration with leading applications and services, including Facebook, Salesforce, Shopier, and PieSync, which significantly enhances its capabilities and outreach. This all-encompassing strategy empowers businesses to effectively connect with their customers while fine-tuning their marketing initiatives, ultimately driving better results and promoting growth. With its user-friendly interface and robust features, TractionNext stands out as a vital tool in the marketing landscape.
What is Altcraft?
The Altcraft Platform serves as an omnichannel Customer Data Platform (CDP) that can be deployed either as private cloud software or on-premises.
Opting for on-premise installation enables businesses to customize the software according to their specific requirements, while the cloud version provides tiered pricing based on customer profiles.
**FEATURES**
- Gather comprehensive customer profiles that include a complete history of interactions.
- Support for multiple resource subscriptions, which encompass location and device data, as well as integration with CRM and SQL systems.
- Deliver 360-degree analytics on customer profiles.
**Automate Marketing Workflows**
- Manage customer journeys effectively with tools for A/B/n testing.
- Personalize content for targeted campaigns.
- Utilize both static and dynamic segmentation for better audience targeting.
- Track web and messaging events and enable transactional messaging.
- Benefit from an intuitive email builder that makes creating emails easy and efficient.
**Engage Through Digital Channels**
- Communicate with customers through various messengers and SMS marketing.
- Utilize rich mobile notifications and web push messages.
- Leverage banners, social media, and other custom channels for promotion.
- Create and manage forms for data collection.
**Real-Time Analytics**
- Set pixel goals for tracking conversions.
- Conduct cohort analysis to understand customer behavior over time.
- Generate audience growth reports to measure engagement.
- Visualize interactive conversion funnels for a clearer understanding of user journeys.
- Compile summary reports to evaluate performance effectively.
With its comprehensive suite of tools and features, the Altcraft Platform equips businesses with everything they need to enhance customer relationships and optimize marketing efforts.
Integrations Supported
Facebook
Campaign Monitor
Dubb
HubSpot CRM
HubSpot Customer Platform
HubSpot Data Hub
HubSpot Marketing Hub
Insightly
Wufoo
API Availability
API Availability
Has API
Pricing Information
$335.00/month
Startup - $ 335 AUD/Month
Accelerate - $ 450 AUD/Month
Expand - $ 780 AUD/Month
Accelerate - $ 450 AUD/Month
Expand - $ 780 AUD/Month
Free Trial Offered?
Pricing Information
$300/mo
On-Premise has:
Unlimited number of platform users.
Unlimited number of communications.
Unlimited number of subscribers.
Send a request to get the price list on the Cloud or On-Premise.
Unlimited number of platform users.
Unlimited number of communications.
Unlimited number of subscribers.
Send a request to get the price list on the Cloud or On-Premise.
Free Trial Offered?
Supported Platforms
SaaS
Supported Platforms
SaaS
On-Prem
Linux
Customer Service / Support
Standard Support
Web-Based Support
Customer Service / Support
Standard Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Online Training
On-Site Training
Company Facts
Organization Name
Traction Digital
Date Founded
2000
Company Location
Australia
Company Website
tractionnext.com
Company Facts
Organization Name
Altcraft Platform
Date Founded
2015
Company Location
Russia
Company Website
www.altcraft.com/en/
Categories and Features
Campaign Management
Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign
Email Marketing
A/B Testing
Auto-Responders
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor
Marketing Automation
Analytics / ROI Tracking
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Segmentation
Social Marketing
Website Visitor Tracking
Categories and Features
Account Based Marketing
Analytics
Campaign Personalization
Customer Segmentation
Target Account Identification
Campaign Management
Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Multi-Campaign
Customer Engagement
Analytics
Communication Management
Gamification
Customer Loyalty
Customer Activity Tracking
No-Card Loyalty System
Direct Mail Automation
A/B Testing
Analytics/Reporting
Campaign Management
Data Import/Export
Delivery Tracking
Design Management
Event Triggered Mailings
Email Marketing
A/B Testing
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor
Email Template Design
Not specified
Marketing Automation
A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Website Visitor Tracking
Push Notifications
Analytics
Campaign Segmentation
Contextual Targeting
Device Targeting
Mobile Notifications
Notification Scheduling
Visual Notifications
Web Notifications
SMS Marketing
Message Personalization
Reporting/Analytics