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What is TransUnion TruAudience?

Transform the effectiveness of your omnichannel media efforts by leveraging cutting-edge identity-centric marketing innovations. TruAudienceâ„¢ provides a robust marketing and measurement framework powered by data, featuring a wide array of privacy-conscious identity resolution, data enhancement, audience targeting, and advanced analytics solutions. Enhance your data strategy with a comprehensive identity source that enables seamless engagement with audiences across all marketing channels. Regularly evaluate and improve the impact of your marketing investments to optimize returns. TruAudience connects your data, teams, and marketing platforms through a cohesive identity graph, resulting in enhanced outcomes. This integration facilitates more accurate audience targeting and personalized engagement across both paid and owned media channels. Reallocate your media budget effectively, redefine your audience segments, and optimize creative and publisher placements to better meet your marketing objectives. In doing so, you can harness these advanced tools to propel your marketing strategy to new heights of both efficiency and effectiveness, ultimately leading to a more successful campaign. Embracing this innovative approach can significantly transform how you engage with your audience.

What is DinMo?

Now you have the ability to integrate new customer information across all your marketing platforms effortlessly. There's no longer a need for costly customer data platforms, tedious CSV uploads, or complex SQL queries. Setting up DinMo takes less than 30 minutes, exemplifying ease of use. Simplified Audience Creation: Utilize our user-friendly Audience Manager to build any audience without needing SQL knowledge. One-Click Activation: Seamlessly connect your customer data to your business tools with just one click, eliminating the hassle of CSV exports and Jira tickets. Dynamic Audience Management: Continuously receive updated data across all connected platforms, ensuring your strategies are consistently fueled by the latest insights. This approach not only saves time but also enhances the effectiveness of your marketing efforts.

Media

Media

Integrations Supported

Amazon Video Ads
Batch
Braze
Emarsys
Facebook
Facebook Messenger
Google Ads
HubSpot Customer Platform
HubSpot Marketing Hub
LinkedIn Ads
Meta Ads Manager
Pinterest
Pipedrive
Proximic by Comscore
Salesforce
Salesforce Marketing Cloud
SendGrid
Snapchat Ads
TikTok
X (Twitter)

Integrations Supported

Amazon Video Ads
Batch
Braze
Emarsys
Facebook
Facebook Messenger
Google Ads
HubSpot Customer Platform
HubSpot Marketing Hub
LinkedIn Ads
Meta Ads Manager
Pinterest
Pipedrive
Proximic by Comscore
Salesforce
Salesforce Marketing Cloud
SendGrid
Snapchat Ads
TikTok
X (Twitter)

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

€350/month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

TransUnion

Date Founded

1968

Company Location

United States

Company Website

www.transunion.com/solution/truaudience

Company Facts

Organization Name

DinMo

Date Founded

2022

Company Location

France

Company Website

www.dinmo.com

Categories and Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Customer Journey Mapping Tools

Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates

Tag Management

Custom Tags
Error Checking
Event Tracking
Policy Management
Roles / Permissions
Rules-Driven Tag Execution
Synchronous / Asynchronous Tags
Tag Library
Tag Variable Mapping
Version Control

Categories and Features

Customer Data Platforms (CDP)

DinMo is an advanced Customer Data Platform (CDP) that empowers organizations to integrate, oversee, and leverage customer information from multiple channels. By aggregating data from sources such as websites, social networks, CRM systems, and beyond, DinMo generates comprehensive customer profiles that enhance targeted marketing efforts. Its capabilities include customer segmentation, data synchronization, and adherence to GDPR regulations, allowing for accurate targeting and customized campaigns. Furthermore, DinMo offers predictive analytics that help businesses forecast customer actions, while real-time data alignment guarantees that your information is consistently current and actionable, leading to smooth interactions and improved business performance.

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Data Management

DinMo blends the capabilities of Data Management Software with the adaptability of a Composable Customer Data Platform (CDP). Our solution facilitates smooth data integration, migration, and comprehensive data quality oversight, enabling companies to effectively handle customer information across multiple platforms. Featuring sophisticated match and merge functionalities alongside stringent data protection measures, DinMo creates a safe space for data organization and analysis. By utilizing the modular nature of a Composable CDP, DinMo goes beyond mere data management to empower you in crafting tailored customer experiences and driving growth through valuable, data-informed insights.

Customer Data
Data Analysis
Data Capture
Data Integration
Data Migration
Data Quality Control
Data Security
Information Governance
Master Data Management
Match & Merge

Personalization

DinMo is an innovative personalization platform designed to help companies provide customized experiences using data-driven intelligence. Through techniques such as A/B testing, behavioral targeting, and campaign segmentation, DinMo enables websites to enhance their recommendations, advertisements, and content in alignment with user preferences. Featuring robust tools like customer profiles and experience management, DinMo equips businesses to craft a smooth, personalized journey for each visitor. Its sophisticated recommendation engine guarantees that users are presented with pertinent suggestions tailored to their browsing habits, boosting both engagement and conversion rates.

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Reverse ETL

DinMo represents a cutting-edge Reverse ETL solution designed to help organizations effortlessly transfer and synchronize data from their data warehouses to various third-party applications, CRMs, and APIs. With DinMo, users can easily push real-time data into the everyday tools utilized by their teams, enhancing decision-making processes and facilitating personalized marketing strategies. Our platform guarantees seamless integration of data from your central repository to external applications, breaking down silos and enhancing overall workflow productivity. DinMo simplifies the activation of your data in critical areas, transforming insights into tangible outcomes.

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