Ratings and Reviews 0 Ratings

Total
ease
features
design
support

This software has no reviews. Be the first to write a review.

Write a Review

Ratings and Reviews 0 Ratings

Total
ease
features
design
support

This software has no reviews. Be the first to write a review.

Write a Review

Alternatives to Consider

  • Hightouch Reviews & Ratings
    456 Ratings
    Company Website
  • Code-Cube.io Reviews & Ratings
    7 Ratings
    Company Website
  • D&B Connect Reviews & Ratings
    189 Ratings
    Company Website
  • GWI Reviews & Ratings
    177 Ratings
    Company Website
  • Iris Identity Protection Reviews & Ratings
    3 Ratings
    Company Website
  • AI Video Cut Reviews & Ratings
    1 Rating
    Company Website
  • Attentive Reviews & Ratings
    1,435 Ratings
    Company Website
  • Klaviyo Reviews & Ratings
    5,228 Ratings
    Company Website
  • AmpiFire Reviews & Ratings
    53 Ratings
    Company Website
  • TelemetryTV Reviews & Ratings
    276 Ratings
    Company Website

What is TransUnion TruAudience?

Transform the effectiveness of your omnichannel media efforts by leveraging cutting-edge identity-centric marketing innovations. TruAudienceâ„¢ provides a robust marketing and measurement framework powered by data, featuring a wide array of privacy-conscious identity resolution, data enhancement, audience targeting, and advanced analytics solutions. Enhance your data strategy with a comprehensive identity source that enables seamless engagement with audiences across all marketing channels. Regularly evaluate and improve the impact of your marketing investments to optimize returns. TruAudience connects your data, teams, and marketing platforms through a cohesive identity graph, resulting in enhanced outcomes. This integration facilitates more accurate audience targeting and personalized engagement across both paid and owned media channels. Reallocate your media budget effectively, redefine your audience segments, and optimize creative and publisher placements to better meet your marketing objectives. In doing so, you can harness these advanced tools to propel your marketing strategy to new heights of both efficiency and effectiveness, ultimately leading to a more successful campaign. Embracing this innovative approach can significantly transform how you engage with your audience.

What is MetaRouter?

MetaRouter collects user interactions from applications or websites and directs them to various third-party tools. Additionally, it consolidates data into a single location for efficient storage and analysis. With just one snippet (utilizing analytics.js), marketers can easily manage the addition or removal of tools via a user-friendly interface, following the initial setup for event tracking. This streamlined process enhances data management and allows for greater flexibility in marketing strategies.

Media

Media

Integrations Supported

Amazon Kinesis
Amazon S3
Amplitude
Bloomreach
Braze
Eyeota
Facebook
Google Ads
Google Analytics
Heap
Intercom
Lucky Orange
Lytics
Magellan AI
Mixpanel
Optimizely One
PebblePost
Proximic by Comscore
Taboola
VWO Engage

Integrations Supported

Amazon Kinesis
Amazon S3
Amplitude
Bloomreach
Braze
Eyeota
Facebook
Google Ads
Google Analytics
Heap
Intercom
Lucky Orange
Lytics
Magellan AI
Mixpanel
Optimizely One
PebblePost
Proximic by Comscore
Taboola
VWO Engage

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$70 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

TransUnion

Date Founded

1968

Company Location

United States

Company Website

www.transunion.com/solution/truaudience

Company Facts

Organization Name

MetaRouter

Date Founded

2018

Company Location

United States

Company Website

www.metarouter.io

Categories and Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Customer Journey Mapping Tools

Action Management
Attribution Modeling
Behavioral Analytics
Collaboration
Customer Profiles
Data Import / Export
Predictive Analytics
Surveys & Feedback
Templates

Tag Management

Custom Tags
Error Checking
Event Tracking
Policy Management
Roles / Permissions
Rules-Driven Tag Execution
Synchronous / Asynchronous Tags
Tag Library
Tag Variable Mapping
Version Control

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Data Governance

Access Control
Data Discovery
Data Mapping
Data Profiling
Deletion Management
Email Management
Policy Management
Process Management
Roles Management
Storage Management

Integration

Dashboard
ETL - Extract / Transform / Load
Metadata Management
Multiple Data Sources
Web Services

Master Data Management

Data Governance
Data Masking
Data Source Integrations
Hierarchy Management
Match & Merge
Metadata Management
Multi-Domain
Process Management
Relationship Mapping
Visualization

Tag Management

Custom Tags
Error Checking
Event Tracking
Policy Management
Roles / Permissions
Rules-Driven Tag Execution
Synchronous / Asynchronous Tags
Tag Library
Tag Variable Mapping
Version Control

Popular Alternatives

Popular Alternatives

Segment Reviews & Ratings

Segment

Twilio
ONEcount Reviews & Ratings

ONEcount

GCN Publishing, Inc.
OpenDQ Reviews & Ratings

OpenDQ

Infosolve Technologies, Inc