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What is Tranzlogic?

Tranzlogic transforms the way you conduct transactions in physical stores, eCommerce, and mobile platforms by turning these transactions into valuable insights about your customers, which allows you to make more strategic decisions for improved results. We enhance your credit card transaction data with crucial information on customer behavior and market dynamics, encompassing geographic, demographic, economic, and psychographic factors. Our cutting-edge tools and solutions utilize this data to provide you with a comprehensive understanding of your clientele, enhance location management, and identify new market prospects. Developed by industry professionals and adept data scientists, our service-oriented offerings seamlessly combine data and tools with the essential analysis and support needed to engage in targeted initiatives with greater sophistication. No matter the scale of your business, Tranzlogic Solutions removes ambiguity from growth and management processes, ensuring you always have access to optimal strategies. By utilizing our insights, you can revolutionize your operational methodology and secure long-term success in a highly competitive environment. With our advanced support, businesses can more effectively navigate market challenges and capitalize on emerging opportunities.

What is Mastercard SpendingPulse?

SpendingPulse Next Generation is now available across ten diverse sectors, including restaurants, hotels, and general retail. It provides an in-depth analysis of spending at both the county and Designated Market Area (DMA) levels, facilitating comparisons between physical and online transactions. By utilizing SpendingPulse Next Generation, businesses can gain insights into their performance in relation to key industry sectors, adapt to changes in consumer purchasing trends at specific geographic locations, and capitalize on transitions in consumer spending habits. Backed by a skilled team of economists, Mastercard SpendingPulse offers invaluable market intelligence derived from national retail sales encompassing all forms of payment. The insights generated from SpendingPulse draw from aggregated sales data within the Mastercard payments framework, complemented by survey-based estimates for additional payment methods such as cash and checks, thus providing a thorough analysis of consumer spending behavior. This comprehensive examination equips businesses with the tools necessary to refine their strategies and enhance their competitive positioning in an ever-evolving market landscape. Ultimately, leveraging these insights can lead to more informed decision-making and greater success in navigating market dynamics.

Media

Media

Integrations Supported

GP Solutions
PulzePay

Integrations Supported

GP Solutions
PulzePay

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Tranzlogic

Company Website

tranzlogic.com

Company Facts

Organization Name

Mastercard Data & Services

Date Founded

1966

Company Location

United States

Company Website

www.mastercardservices.com/en/solutions/mastercard-spendingpulse

Categories and Features

Categories and Features

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