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What is Trax?

Trax enables brands and retailers to adeptly navigate the changing retail environment, where merging physical and digital experiences leads to improved customer satisfaction at the shelf level. By providing a thorough and accurate approach for consumer packaged goods (CPG) manufacturers and retailers to monitor, quantify, and evaluate shelf activity, Trax positions itself as a frontrunner in the industry. The platform's real-time tracking and analytical features deliver insights into aisle dynamics, contributing to enhanced operational efficiency. Poorly managed shelves can result in unhappy customers and lost sales; yet, retailers frequently struggle to have enough personnel to promptly address every problem. With Trax, shelves are scanned automatically, conditions are assessed, and essential adjustments are prioritized to unlock the full potential of each aisle. This ensures consistent optimal positioning of products across all stores. Additionally, Trax Retail Execution utilizes state-of-the-art image-recognition technology and sophisticated deep-learning algorithms to digitize shelf data, which ultimately stimulates sales growth and improves the shopping experience. By adopting these advanced tools, retailers can achieve a smooth integration of their physical and digital strategies, leading not only to better performance but also to a stronger connection with their customers. The evolution of retail demands such innovative solutions to meet the expectations of today’s shoppers.

What is DigiSense360?

DigiSense360 is a cutting-edge platform specializing in digital shelf analytics, designed to provide brands and retailers with up-to-the-minute insights into their online visibility. By offering critical metrics such as product search share, competitor insights, content evaluations, pricing strategies, and brand reputation, it equips users with the tools needed to enhance overall channel performance. Moreover, the platform supplies essential data on stock availability, market dynamics, content compliance, customer reviews, and MAP violations, all of which can dramatically increase e-commerce profitability and sales. Through its comprehensive and precise analysis of product performance across a range of digital shelves and marketplaces, DigiSense360 helps brands fine-tune their omnichannel approaches. This strategic refinement not only fosters a more consistent and enjoyable customer experience but also positions brands to thrive within the fast-changing digital landscape. Ultimately, leveraging such insights can lead to more informed decision-making and drive sustained growth in a competitive environment.

Media

Media

No images available

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$50
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS
Windows
Mac

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Trax Retail

Date Founded

2010

Company Location

Singapore

Company Website

traxretail.com

Company Facts

Organization Name

Xtract.io Technology Solutions

Date Founded

2018

Company Location

India

Company Website

www.xtract.io/digisense

Categories and Features

Retail Analytics

Not specified

Retail Execution

Not specified

Retail Intelligence

Not specified

Categories and Features

Dynamic Pricing

Not specified

Pricing Optimization

Not specified

Retail Analytics

Not specified

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