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What is Trax?

Trax enables brands and retailers to adeptly navigate the changing retail environment, where merging physical and digital experiences leads to improved customer satisfaction at the shelf level. By providing a thorough and accurate approach for consumer packaged goods (CPG) manufacturers and retailers to monitor, quantify, and evaluate shelf activity, Trax positions itself as a frontrunner in the industry. The platform's real-time tracking and analytical features deliver insights into aisle dynamics, contributing to enhanced operational efficiency. Poorly managed shelves can result in unhappy customers and lost sales; yet, retailers frequently struggle to have enough personnel to promptly address every problem. With Trax, shelves are scanned automatically, conditions are assessed, and essential adjustments are prioritized to unlock the full potential of each aisle. This ensures consistent optimal positioning of products across all stores. Additionally, Trax Retail Execution utilizes state-of-the-art image-recognition technology and sophisticated deep-learning algorithms to digitize shelf data, which ultimately stimulates sales growth and improves the shopping experience. By adopting these advanced tools, retailers can achieve a smooth integration of their physical and digital strategies, leading not only to better performance but also to a stronger connection with their customers. The evolution of retail demands such innovative solutions to meet the expectations of today’s shoppers.

What is Market360?

Market360 is a cutting-edge digital shelf analytics platform powered by AI, crafted to support brands, manufacturers, retailers, and distributors throughout every step of the online customer journey. It provides immediate insights and actionable recommendations on crucial factors such as product visibility, pricing tactics, promotional activities, content performance, keyword effectiveness, customer feedback and sentiment, market share, and seller health across various marketplaces and channels, enabling businesses to make well-informed choices. With its sophisticated analytics and GenAI-assisted tools, the platform guarantees adherence to brand and channel standards while evaluating competitive behaviors. It adeptly monitors pricing trends and buy-box wins, alerting teams to any content gaps or pricing anomalies, which allows businesses to continually enhance their digital shelf strategies. Market360 also boasts customizable dashboards and KPI tracking abilities that span global markets, delivering comprehensive competitive benchmarks and trend analyses. Additionally, it improves marketplace management through modular monitoring tailored to specific business needs and scalable delivery options, which empowers companies to swiftly adapt to market fluctuations and consumer preferences. This adaptability ensures that organizations can stay nimble and responsive in the rapidly changing digital environment, fostering sustained growth and competitiveness.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Trax Retail

Date Founded

2010

Company Location

Singapore

Company Website

traxretail.com

Company Facts

Organization Name

eClerx

Date Founded

2000

Company Location

India

Company Website

eclerx.com/products/market360/

Categories and Features

Retail Execution

AI / Image Recognition
Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management

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