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What is Trax?

Trax enables brands and retailers to adeptly navigate the changing retail environment, where merging physical and digital experiences leads to improved customer satisfaction at the shelf level. By providing a thorough and accurate approach for consumer packaged goods (CPG) manufacturers and retailers to monitor, quantify, and evaluate shelf activity, Trax positions itself as a frontrunner in the industry. The platform's real-time tracking and analytical features deliver insights into aisle dynamics, contributing to enhanced operational efficiency. Poorly managed shelves can result in unhappy customers and lost sales; yet, retailers frequently struggle to have enough personnel to promptly address every problem. With Trax, shelves are scanned automatically, conditions are assessed, and essential adjustments are prioritized to unlock the full potential of each aisle. This ensures consistent optimal positioning of products across all stores. Additionally, Trax Retail Execution utilizes state-of-the-art image-recognition technology and sophisticated deep-learning algorithms to digitize shelf data, which ultimately stimulates sales growth and improves the shopping experience. By adopting these advanced tools, retailers can achieve a smooth integration of their physical and digital strategies, leading not only to better performance but also to a stronger connection with their customers. The evolution of retail demands such innovative solutions to meet the expectations of today’s shoppers.

What is Pensa?

Pensa effectively detects and notifies users about stock shortages while also predicting potential low inventory situations. The system collects actionable data in real-time, which allows for faster, more frequent, and more accurate information gathering at a lower cost. It provides the ability to evaluate how a leading brand's shelf performance stacks up against competitors in terms of stockouts, shelf share, and various other elements that could influence revenue generation. Understanding how consumers or third-party pickers opt for alternatives during stockout events is crucial for driving incremental growth. Pensa’s continuous shelf signal delivers essential insights into consumer choices across both your brand and its competitors on a large scale. Moreover, inaccuracies in point-of-sale and perpetual inventory data that inform demand forecasting models can pose serious challenges in the future. By combining Pensa’s real-time shelf data with historical metrics like POS statistics, companies can uncover true demand levels, which helps in rectifying inventory mismatches and bolstering the accuracy of demand predictions. This comprehensive strategy not only enhances decision-making but also significantly boosts operational efficiency, ultimately paving the way for sustained business success. Enhanced visibility into inventory dynamics can empower businesses to respond more effectively to market fluctuations.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Webinars
Online Training

Company Facts

Organization Name

Trax Retail

Date Founded

2010

Company Location

Singapore

Company Website

traxretail.com

Company Facts

Organization Name

Pensa Systems

Date Founded

2016

Company Location

United States

Company Website

pensasystems.com

Categories and Features

Retail Analytics

Not specified

Retail Execution

Not specified

Retail Intelligence

Not specified

Categories and Features

CPG

Not specified

Retail Intelligence

Not specified

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