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What is Trax?

Trax enables brands and retailers to adeptly navigate the changing retail environment, where merging physical and digital experiences leads to improved customer satisfaction at the shelf level. By providing a thorough and accurate approach for consumer packaged goods (CPG) manufacturers and retailers to monitor, quantify, and evaluate shelf activity, Trax positions itself as a frontrunner in the industry. The platform's real-time tracking and analytical features deliver insights into aisle dynamics, contributing to enhanced operational efficiency. Poorly managed shelves can result in unhappy customers and lost sales; yet, retailers frequently struggle to have enough personnel to promptly address every problem. With Trax, shelves are scanned automatically, conditions are assessed, and essential adjustments are prioritized to unlock the full potential of each aisle. This ensures consistent optimal positioning of products across all stores. Additionally, Trax Retail Execution utilizes state-of-the-art image-recognition technology and sophisticated deep-learning algorithms to digitize shelf data, which ultimately stimulates sales growth and improves the shopping experience. By adopting these advanced tools, retailers can achieve a smooth integration of their physical and digital strategies, leading not only to better performance but also to a stronger connection with their customers. The evolution of retail demands such innovative solutions to meet the expectations of today’s shoppers.

What is Retail Pulse?

Retail Pulse delivers real-time analytics concerning product displays, execution visibility, and competitive insights across every aisle for both consumer packaged goods (CPG) and retailers. It evaluates the proportion of in-store displays in relation to competitors and alternative products, shedding light on overlooked sales opportunities while ensuring that essential SKUs remain stocked. The platform ensures excellent execution of all trade investments, providing transparency regarding the effectiveness of point-of-sale materials and compliance with display standards. It diligently tracks the strategies for each product and monitors their application within the market. Furthermore, Retail Pulse facilitates the effective management of new product launches by verifying their distribution and availability in stores. It develops thorough, data-driven strategies related to packaging, pricing, and distribution channels, which are essential for success in a competitive landscape. Additionally, the system is designed to boost upselling and cross-selling opportunities in each retail location while closely observing competitors' new product introductions, pricing tactics, and marketing efforts. Ultimately, with these invaluable insights, Retail Pulse equips retailers with the knowledge needed to make strategic decisions that promote sales growth and improve customer satisfaction, ensuring they remain competitive in an ever-evolving market.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Trax Retail

Date Founded

2010

Company Location

Singapore

Company Website

traxretail.com

Company Facts

Organization Name

Retail Pulse

Date Founded

2020

Company Location

India

Company Website

retailpulse.ai/

Categories and Features

Retail Execution

AI / Image Recognition
Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management

Categories and Features

Retail Execution

AI / Image Recognition
Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management

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