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What is TraxSales?

TraxSales is an advanced solution designed for retail traffic analysis and sales accountability, aimed at helping companies accurately gauge customer interactions and improve performance without relying on increased foot traffic. It employs a camera-based people counting system along with advanced reporting features to capture time-stamped images of everyone entering a store, creating a dependable record of all potential sales encounters. This innovative system allows managers to sift through the collected data, removing entries that are not actual customers, such as employees or delivery personnel, which leads to traffic counts that are more accurate than traditional estimation techniques. Moreover, it integrates this validated traffic information into a comprehensive analytics platform, enabling businesses to track key metrics like conversion rates, revenue per visitor, staffing efficiency, and long-term performance trends. The platform also produces detailed reports that outline traffic trends hourly, daily, and historically, providing organizations with the necessary insights to fine-tune their staffing strategies effectively. By harnessing these insights, businesses can make strategic decisions that significantly improve their operational effectiveness and customer engagement. Ultimately, utilizing TraxSales empowers companies to optimize their resources and enhance the overall shopping experience for their customers.

What is Advan?

Advan Research delivers a robust analytics platform that specializes in location and transaction data, providing accurate and privacy-compliant insights into foot traffic, mobility, and transactions across millions of physical locations worldwide. By harnessing opt-in geolocation data from hundreds of millions of devices, as well as credit and debit card transaction information, the platform constructs a detailed model that incorporates curated geofences covering over 150 million buildings and points of interest. This sophisticated approach facilitates the creation of in-depth metrics, including traffic counts, dwell durations, demographic insights, migration patterns, and revenue predictions for thorough comparative analysis. Their extensive array of products features cutting-edge tools such as REveal, a self-service GIS dashboard tailored for real estate and traffic analytics, in addition to offerings like REI Real Estate Intelligence, SpendView transaction feeds, Patterns+ foot traffic data, REP insights into demographics and migration, and the FiT financial terminal. Clients can utilize these resources to effectively visualize, evaluate, and compare multiple locations, which significantly enhances their strategic decision-making in the realms of real estate and retail. Furthermore, this all-encompassing platform equips businesses with the ability to uncover deeper insights, ultimately enabling them to make more educated decisions grounded in the wealth of data available. As a result, companies can better navigate market dynamics and optimize their operations based on actionable intelligence.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

TraxSales

Date Founded

1996

Company Location

United States

Company Website

visualproof.traxsales.com

Company Facts

Organization Name

Advan

Date Founded

2015

Company Location

United States

Company Website

advanresearch.com

Categories and Features

Computer Vision

Blob Detection & Analysis
Building Tools
Image Processing
Multiple Image Type Support
Reporting / Analytics Integration
Smart Camera Integration

People Counting

API
Anonymous Counting
Benchmarking
Car Counting
Conversion Tracking
Data Export
Events Statistics
Heatmaps
Mood/Age/Gender Recognition
Motion Detection
Reporting / Analytics
Retail Counting
Staff Exclusion
WiFi Tracking
Zone / Area Monitoring

Categories and Features

GIS

3D Imagery
Census Data Integration
Color Coding
Geocoding
Image Exporting
Image Management
Internet Mapping
Interoperability
Labeling
Map Creation
Map Sharing
Near-Matching
Reverse Geocoding
Spatial Analysis

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