TruLata
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What is TruLata?
TruLata runs the marketing for service businesses and shows the owner what it did and what it cost. It is the AI marketing platform we built after running a marketing agency since 2017.
On a schedule, whether anyone is at a desk, TruLata runs your website, search, Google and Meta ads, content, outbound and email. Every lead from your own site is counted with its source and cost, and a website form that stops sending is flagged the next morning.
What it covers: search visibility from your Search Console data; your standing in ChatGPT, Gemini, Claude and Grok answers; Google Ads with a daily watch on the change history; a content engine that picks topics on real search demand and publishes the articles; and outbound email from a review-first queue.
Connects to GA4, Search Console, Google Ads, Google Business Profile, Meta, your CRM, Stripe, your email platform and your website (WordPress, Webflow, Shopify). Bank-level encryption (TLS), every change logged with the address and the time, sign-in by single-use link.
Plans run month to month with no setup fee: Starter $400, Launch $650 and Growth $1,200 a month; Command is scoped with you. Our team runs it with you.
What is Mindcat Analytics?
Mindcat Analytics is an all-encompassing web analytics solution tailored for marketing specialists, digital agencies, and organizations keen on assessing website traffic and campaign effectiveness, particularly within the UAE and Saudi Arabia. The platform offers in-depth analysis of visitor metrics, including page views, referral sources, UTM campaign origins, events, objectives, conversion funnels, and customer journeys. It also enables companies to monitor interactions such as WhatsApp clicks, phone calls, form submissions, bookings, brochure downloads, and revenue related to their marketing strategies. Teams benefit from real-time monitoring capabilities, the ability to perform periodic comparisons, and the option to create personalized dashboards for various websites, as well as manage short links and QR codes, and share reports in a read-only format. The user-friendly interface is available in both Arabic and English, accommodating a wide range of users. Additionally, customers can select between shared hosting or dedicated instances in the UAE or Saudi Arabia, and can even implement the application on their own cloud infrastructure or data center. The analytics data can be effortlessly exported in CSV format or accessed via the application’s API for further analysis. Importantly, the tracking script prioritizes user privacy by not setting cookies by default and avoids storing visitor IP addresses, ensuring adherence to data protection regulations. This dedication to ethical data practices makes Mindcat Analytics particularly attractive to users who value privacy and responsible data management. Ultimately, Mindcat Analytics stands out as a robust choice for those looking to enhance their digital marketing efforts with a focus on user privacy and compliance.
Integrations Supported
Google Ads
Google Analytics
Google Business Profile
Google Search Console
HubSpot CRM
Mailchimp
Meta Ads
Shopify
Stripe
WordPress
API Availability
API Availability
Pricing Information
$400/month
Month to month, no setup fee, or 20 percent off paid yearly. Starter is 7 days free, no card. It ends on its own after 7 days unless you add one. Starter $400 a month: 3 seats, your TruLata dashboard, full analytics, leads, search visibility, the AI visibility program, Google Ads search, the assistant and briefings, and support. Launch $650 a month: 3 seats, everything in Starter plus the content engine. Growth $1,200 a month: 10 seats, everything in Launch plus Meta ads. Command: scoped with you, unlimited seats, everything in Growth plus the outbound engine, social media management and the full marketing team, always on.
Free Trial Offered?
Pricing Information
AED 99/website/month
You pay per website per month. A website is one site or domain you track: the Arabic and English versions of the same site count once, and a separate launch microsite counts as one more. Logins are free and unlimited, for your marketing team, your agency, your owners and your developers. The price per website drops as you add sites, and each band’s price applies only to the websites inside that band.
Band: AED | SAR | USD per month
1 to 5: 99 | 99 | 26.96
6 to 20: 39 | 39 | 10.62
21 to 100: 19 | 19 | 5.17
101 and up: 12 | 12 | 3.27
USD is the AED price divided by 3.6725, to the cent. A buyer in Saudi Arabia pays the SAR number.
Events included. Each website includes up to 200,000 events a month (page views plus the clicks we track), pooled across all your websites. Above the pool, each extra million events is AED/SAR 19 (USD 5.17). There are no per-visitor fees.
Worked example. An agency with 10 client websites pays 5 × 99 + 5 × 39 = AED 690 a month (SAR 690, USD 187.88). With 40 websites it is 495 + 15 × 39 + 20 × 19 = AED 1,460 (USD 397.55). Up to five websites, the monthly minimum of AED 499 (USD 135.87) applies.
How you run it changes the multiplier.
Shared, hosted by us in the UAE or Saudi Arabia: The website price above. Your own team space in a copy we share between clients; your data sits in the same database as theirs, kept apart by the app’s permissions | AED/SAR 499 (USD 135.87)
Your own copy, hosted by us in the UAE or Saudi Arabia: Website price × 2. Servers and a database only you use | AED/SAR 3,849 (USD 1,048.06)
In your own cloud or data centre, run by us: Website price × 2, and you pay your cloud bill directly | AED/SAR 4,249 (USD 1,156.98)
Two ways to start. Up to 5 websites on the shared plan, we set you up on a fixed quick-start package, with no scoping call. From 6 websites, and at any size on your own servers or your own cloud, we set it up with you.
Quick start (we set it up): The shared plan, 1 to 5 websites | AED/SAR 2,500 (USD 680.74), fixed | A team for your websites in our shared copy in the UAE or Jeddah, the script with our install guide, our tracked-click template (WhatsApp, call and form), our UTM naming sheet, logins for your team, recorded training and guides in Arabic and English, and ticket support. Your websites come from our CSV template, and your web team adds the script. No call and no on-site visit. The go-live date is counted from the day your CSV arrives. We send the payment link within 24 hours.
Managed: The shared plan from 6 websites, and every size on your own copy or your own cloud | Up to 5 websites: AED/SAR 2,900 (USD 789.65). 6 to 20: AED/SAR 5,900 (USD 1,606.54). 21 to 100: AED/SAR 11,900 (USD 3,240.30). Above 100: from AED/SAR 19,900 (USD 5,418.65), scoped in writing. | One call with your marketing or IT lead, then setup to a written plan. It covers your copy or team in the country you choose, your logo, the script on a subdomain of yours, your websites added and the script installed with your web team, up to five tracked clicks per website (WhatsApp, call, form, booking or brochure), a UTM naming sheet for your Snapchat, TikTok, Google and Meta ads, a shared link per website if you want one, a retention period if you set one, and an hour of training in Arabic or English. Extra work is AED/SAR 450 (USD 122.53) an hour.
Billed at cost, outside the website price: a paid geo database if your copy needs one, and any outside service you ask us to buy for you. Annual prepay takes 15% off. Prices exclude 5% UAE VAT and 15% Saudi VAT.
Band: AED | SAR | USD per month
1 to 5: 99 | 99 | 26.96
6 to 20: 39 | 39 | 10.62
21 to 100: 19 | 19 | 5.17
101 and up: 12 | 12 | 3.27
USD is the AED price divided by 3.6725, to the cent. A buyer in Saudi Arabia pays the SAR number.
Events included. Each website includes up to 200,000 events a month (page views plus the clicks we track), pooled across all your websites. Above the pool, each extra million events is AED/SAR 19 (USD 5.17). There are no per-visitor fees.
Worked example. An agency with 10 client websites pays 5 × 99 + 5 × 39 = AED 690 a month (SAR 690, USD 187.88). With 40 websites it is 495 + 15 × 39 + 20 × 19 = AED 1,460 (USD 397.55). Up to five websites, the monthly minimum of AED 499 (USD 135.87) applies.
How you run it changes the multiplier.
Shared, hosted by us in the UAE or Saudi Arabia: The website price above. Your own team space in a copy we share between clients; your data sits in the same database as theirs, kept apart by the app’s permissions | AED/SAR 499 (USD 135.87)
Your own copy, hosted by us in the UAE or Saudi Arabia: Website price × 2. Servers and a database only you use | AED/SAR 3,849 (USD 1,048.06)
In your own cloud or data centre, run by us: Website price × 2, and you pay your cloud bill directly | AED/SAR 4,249 (USD 1,156.98)
Two ways to start. Up to 5 websites on the shared plan, we set you up on a fixed quick-start package, with no scoping call. From 6 websites, and at any size on your own servers or your own cloud, we set it up with you.
Quick start (we set it up): The shared plan, 1 to 5 websites | AED/SAR 2,500 (USD 680.74), fixed | A team for your websites in our shared copy in the UAE or Jeddah, the script with our install guide, our tracked-click template (WhatsApp, call and form), our UTM naming sheet, logins for your team, recorded training and guides in Arabic and English, and ticket support. Your websites come from our CSV template, and your web team adds the script. No call and no on-site visit. The go-live date is counted from the day your CSV arrives. We send the payment link within 24 hours.
Managed: The shared plan from 6 websites, and every size on your own copy or your own cloud | Up to 5 websites: AED/SAR 2,900 (USD 789.65). 6 to 20: AED/SAR 5,900 (USD 1,606.54). 21 to 100: AED/SAR 11,900 (USD 3,240.30). Above 100: from AED/SAR 19,900 (USD 5,418.65), scoped in writing. | One call with your marketing or IT lead, then setup to a written plan. It covers your copy or team in the country you choose, your logo, the script on a subdomain of yours, your websites added and the script installed with your web team, up to five tracked clicks per website (WhatsApp, call, form, booking or brochure), a UTM naming sheet for your Snapchat, TikTok, Google and Meta ads, a shared link per website if you want one, a retention period if you set one, and an hour of training in Arabic or English. Extra work is AED/SAR 450 (USD 122.53) an hour.
Billed at cost, outside the website price: a paid geo database if your copy needs one, and any outside service you ask us to buy for you. Annual prepay takes 15% off. Prices exclude 5% UAE VAT and 15% Saudi VAT.
Supported Platforms
SaaS
Supported Platforms
SaaS
Customer Service / Support
Web-Based Support
Customer Service / Support
Web-Based Support
Training Options
Documentation Hub
Online Training
Training Options
Documentation Hub
Online Training
Company Facts
Organization Name
TruLata
Date Founded
2017
Company Location
United States
Company Website
www.trulata.com
Company Facts
Organization Name
Mindcat Technology Consultants FZE
Date Founded
2022
Company Location
F-15, Warba Center, Deira, Dubai, United Arab Emirates
Company Website
mindcat.ai/apps/analytics
Categories and Features
AI Marketing
Not specified
Categories and Features
Marketing Analytics
Campaign Management
Channel Attribution
Web Analytics
Campaign Management
Conversion Tracking
Goal Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking