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What is True Fit?

True Fit is an advanced platform that specializes in utilizing data-driven personalization for retailers in the footwear and apparel industries, skillfully analyzing each consumer's unique style, fit, and size preferences for both shoes and clothing. It boasts the most comprehensive Fashion Genome, representing an extensive database in the nearly $2 trillion global apparel and footwear market. By amalgamating manufacturing design details from numerous prominent brands, anonymized purchasing data from various leading retailers, and individual preference insights from millions of True Fit users, as well as data from hundreds of millions of anonymous shoppers, it expertly links the specific style, fit, size, and other technical attributes of diverse clothing and footwear items to the intricate style preferences and buying behaviors of a vast array of consumers. Through the use of APIs, proprietary software, and cutting-edge intelligence powered by this unmatched dataset, retailers can significantly improve their personalization strategies, providing both themselves and their software collaborators with valuable, actionable insights to enhance customer service. This groundbreaking approach not only transforms how retailers think about personalization but also builds a stronger rapport with their customers, ultimately improving the overall shopping experience and increasing customer loyalty over time.

What is Path2Response?

We differentiate ourselves from traditional data cooperatives by employing our unique algorithms to integrate conventional data, like individual purchasing habits, with the cutting-edge and largely untapped area of online browsing behavior and buyer intent. This innovative combination of information not only improves the effectiveness of standard Coop lists but also allows us to identify previously unrecognized website visitors for targeted direct mail campaigns. While a typical data cooperative might see two shoppers who bought shoes last month as indistinguishable, sharing similar buying histories and equal probabilities for future purchases, we at Path2Response uncover a more intricate narrative; one buyer is satisfied with their selection, whereas the other is still actively seeking a second pair of shoes online. Both consumers hold potential value, yet we understand that the latter is currently in a buying mindset, showcasing a clear intent to acquire another pair. This deeper insight empowers us to customize our outreach strategies, enabling us to connect with the most relevant customers precisely when they are ready to engage. By recognizing the subtle differences in consumer behavior, we can optimize our marketing efforts and drive more impactful results.

Media

Media

Integrations Supported

Shopify

Integrations Supported

Shopify

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

True Fit

Date Founded

2009

Company Location

United States

Company Website

www.truefit.com/About-Us/What-We-Do

Company Facts

Organization Name

Path2Response

Date Founded

2013

Company Location

United States

Company Website

path2response.com

Categories and Features

Buyer Intent

B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring

Direct Mail Automation

A/B Testing
Analytics/Reporting
Campaign Management
Data Import/Export
Delivery Tracking
Design Management
Event Triggered Mailings
List Scrubbing
Mailing List Purchasing
Mailing Services Integration
Pre-made Templates
Printing Services Integration
Response Alerts

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