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What is True Fit?

True Fit is an advanced platform that specializes in utilizing data-driven personalization for retailers in the footwear and apparel industries, skillfully analyzing each consumer's unique style, fit, and size preferences for both shoes and clothing. It boasts the most comprehensive Fashion Genome, representing an extensive database in the nearly $2 trillion global apparel and footwear market. By amalgamating manufacturing design details from numerous prominent brands, anonymized purchasing data from various leading retailers, and individual preference insights from millions of True Fit users, as well as data from hundreds of millions of anonymous shoppers, it expertly links the specific style, fit, size, and other technical attributes of diverse clothing and footwear items to the intricate style preferences and buying behaviors of a vast array of consumers. Through the use of APIs, proprietary software, and cutting-edge intelligence powered by this unmatched dataset, retailers can significantly improve their personalization strategies, providing both themselves and their software collaborators with valuable, actionable insights to enhance customer service. This groundbreaking approach not only transforms how retailers think about personalization but also builds a stronger rapport with their customers, ultimately improving the overall shopping experience and increasing customer loyalty over time.

What is Stylumia?

Fashion forecasting agencies and numerous data-driven platforms worldwide claim to offer the best insights into emerging trends. However, is this truly adequate? It is crucial to distinguish between supply-side metrics and consumer demand indicators. Historically, the realms of fashion forecasting and retail analytics have leaned on expert opinions, inventory signals, and subjective market studies accumulated over time. Yet, genuine consumer insights are grounded in an objective grasp of what will appeal to buyers and what will fall flat. At Stylumia, we have crafted a consumer intelligence platform featuring a distinctive AI-powered Demand Sensing algorithm that adeptly analyzes consumer demand signals. Furthermore, we evaluate the products currently available to shoppers, highlight fast-moving items, and, importantly, identify underperforming products at the color and size level for strategic assortment planning. Our consumer intelligence tool presents a groundbreaking, award-winning approach to discerning consumer demand. By scrutinizing millions of consumer reviews, we can accurately identify their likes and dislikes, not just for the present but for upcoming trends, thereby enabling brands to maintain a competitive edge in the marketplace. This holistic strategy empowers businesses to make well-informed choices that are in sync with the shifting preferences of consumers, ultimately fostering stronger connections between brands and their audiences.

Media

Media

Integrations Supported

Shopify

Integrations Supported

Zero

API Availability

Has API

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

True Fit

Date Founded

2009

Company Location

United States

Company Website

www.truefit.com/About-Us/What-We-Do

Company Facts

Organization Name

Stylumia

Date Founded

2015

Company Location

India

Company Website

www.stylumia.ai/our-solutions/consumer-intelligence-tool/

Categories and Features

Size Chart

Not specified

Size Recommendation

Not specified

Virtual Fitting

Not specified

Categories and Features

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