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What is TrueROAS?

TrueROAS is an advanced ad tracking and attribution system that leverages artificial intelligence, tailored specifically for ecommerce enterprises, allowing merchants to accurately identify and allocate sales to their respective advertising channels like Meta, Google, and TikTok, which in turn uncovers the authentic sources of their income and optimizes advertising budgets, even in a cookie-less landscape. This innovative tool integrates effortlessly with platforms such as Shopify and WooCommerce while also supporting custom integrations, presenting real-time analytics through a unified dashboard that highlights essential performance metrics, lifetime value assessments, creative insights, and return on investment, thus empowering advertisers to identify successful campaigns, reduce unnecessary spending, and make informed choices based on precise attribution rather than mere conjecture. Utilizing state-of-the-art AI and machine learning methodologies, it effectively links conversions to individual advertisements, provides enriched conversion data back to the platforms, and delivers swift insights that enhance return on ad spend and lower acquisition costs, all while adhering to GDPR standards and emphasizing user privacy. Additionally, its intuitive interface is designed so that even individuals with limited technical expertise can harness its features to fine-tune their advertising tactics successfully. The comprehensive nature of TrueROAS not only improves clarity in marketing performance but also fosters confidence in decision-making processes for advertisers.

What is Admitad?

Cross-device tracking presents a valuable opportunity to generate revenue even when users shop across different devices, which has led to an increasing number of publishers focusing on driving traffic to mobile platforms. In our current landscape, where cookie usage is becoming rare, it’s essential to navigate the rules set forth by GDPR and ITP, as these regulations require user consent for cookie deployment, and many users choose to decline such options. To tackle this challenge, Admitad has developed a cookieless tracking solution that complies with both GDPR and ITP requirements. By employing your link, customers can reach the advertiser's website directly, bypassing any unnecessary redirects. Looking ahead, there will be an intensified focus on tracking and capturing specific target actions, which is crucial for optimizing marketing strategies. Our expertise allows us to efficiently manage app tracking or establish direct connections with top-tier mobile platforms. We can monitor installations on both smartphones and tablets while also tracking in-app purchases, offering detailed analytics and comprehensive reporting. With our forward-thinking solutions, you can enhance your marketing initiatives while remaining compliant with the continuously changing regulatory landscape, ultimately driving better results for your campaigns.

Media

Media

Integrations Supported

Facebook Ads
Google Ads
Google Drive
Instagram Ads
Klarna
Meta Ads
PayPal
Pinterest Ads
Shopify
Snapchat Ads
TikTok Ads
WooCommerce
X Ads (Twitter Ads)
YouTube Ads

Integrations Supported

MINT
wecantrack

API Availability

API Availability

Pricing Information

Free
Free Trial Offered?

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub

Training Options

Not specified

Company Facts

Organization Name

TrueROAS

Date Founded

2020

Company Location

Sweden

Company Website

www.trueroas.com

Company Facts

Organization Name

Admitad

Date Founded

2009

Company Location

Germany

Company Website

www.admitad.com

Categories and Features

Advertising

Not specified

Marketing Attribution

Not specified

Categories and Features

Advertising

Not specified

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