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What is TrueROAS?

TrueROAS is an advanced ad tracking and attribution system that leverages artificial intelligence, tailored specifically for ecommerce enterprises, allowing merchants to accurately identify and allocate sales to their respective advertising channels like Meta, Google, and TikTok, which in turn uncovers the authentic sources of their income and optimizes advertising budgets, even in a cookie-less landscape. This innovative tool integrates effortlessly with platforms such as Shopify and WooCommerce while also supporting custom integrations, presenting real-time analytics through a unified dashboard that highlights essential performance metrics, lifetime value assessments, creative insights, and return on investment, thus empowering advertisers to identify successful campaigns, reduce unnecessary spending, and make informed choices based on precise attribution rather than mere conjecture. Utilizing state-of-the-art AI and machine learning methodologies, it effectively links conversions to individual advertisements, provides enriched conversion data back to the platforms, and delivers swift insights that enhance return on ad spend and lower acquisition costs, all while adhering to GDPR standards and emphasizing user privacy. Additionally, its intuitive interface is designed so that even individuals with limited technical expertise can harness its features to fine-tune their advertising tactics successfully. The comprehensive nature of TrueROAS not only improves clarity in marketing performance but also fosters confidence in decision-making processes for advertisers.

What is CallToSale?

CallToSale is an all-encompassing software and managed service designed specifically for retailers using Shopify and Shopify POS, effectively integrating various marketing channels, phone communications, and website forms to monitor recognizable sales both online and in brick-and-mortar locations. Alongside CallRail's call tracking features and HighLevel's lead management system, it facilitates the sharing of qualifying conversion events and revenue information with relevant advertising platforms. The service provides multiple plans that include initial setup and continuous oversight, with additional reporting and customer follow-up options available in the more advanced tiers. The sales attribution matching process relies on the availability of customer data, their consent, and the defined guidelines set by the platforms involved. To access CallToSale, retailers must have a Shopify or Shopify POS account, with the Connect plan starting at $399 USD per month and a one-time setup fee of $199; this plan requires current subscriptions to both CallRail and HighLevel, while the premium plans incorporate these tools within their packages. Additionally, CallToSale's functionality is designed to optimize the sales tracking experience for retailers, ultimately enhancing their capacity to assess customer interactions and refine their marketing tactics. By leveraging this software, retailers can gain deeper insights into their sales performance and customer engagement.

Media

Media

No images available

Integrations Supported

Shopify
Facebook Ads
Google Ads
Google Drive
Instagram Ads
Klarna
Meta Ads
PayPal
Pinterest Ads
Snapchat Ads
TikTok Ads
WooCommerce
X Ads (Twitter Ads)
YouTube Ads

Integrations Supported

Shopify
CallRail
GoHighLevel
Shopify POS

API Availability

API Availability

Pricing Information

Free
Free Trial Offered?

Pricing Information

$399/month
Connect costs $399 USD per month plus a $199 setup fee and requires separate paid CallRail and HighLevel subscriptions. Higher plans include CallRail and HighLevel. Plans include setup and ongoing monitoring; reporting and customer follow-up features are available on higher tiers.

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Not specified

Training Options

Documentation Hub

Training Options

Not specified

Company Facts

Organization Name

TrueROAS

Date Founded

2020

Company Location

Sweden

Company Website

www.trueroas.com

Company Facts

Organization Name

CallToSale

Company Website

www.calltosale.com

Categories and Features

Advertising

Not specified

Marketing Attribution

Not specified

Categories and Features

Marketing Attribution

Not specified

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