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What is TrueROAS?

TrueROAS is an advanced ad tracking and attribution system that leverages artificial intelligence, tailored specifically for ecommerce enterprises, allowing merchants to accurately identify and allocate sales to their respective advertising channels like Meta, Google, and TikTok, which in turn uncovers the authentic sources of their income and optimizes advertising budgets, even in a cookie-less landscape. This innovative tool integrates effortlessly with platforms such as Shopify and WooCommerce while also supporting custom integrations, presenting real-time analytics through a unified dashboard that highlights essential performance metrics, lifetime value assessments, creative insights, and return on investment, thus empowering advertisers to identify successful campaigns, reduce unnecessary spending, and make informed choices based on precise attribution rather than mere conjecture. Utilizing state-of-the-art AI and machine learning methodologies, it effectively links conversions to individual advertisements, provides enriched conversion data back to the platforms, and delivers swift insights that enhance return on ad spend and lower acquisition costs, all while adhering to GDPR standards and emphasizing user privacy. Additionally, its intuitive interface is designed so that even individuals with limited technical expertise can harness its features to fine-tune their advertising tactics successfully. The comprehensive nature of TrueROAS not only improves clarity in marketing performance but also fosters confidence in decision-making processes for advertisers.

What is Channel99?

By evaluating the performance of different vendors and channels that boost customer engagement, we help you reduce financial inefficiencies, lower customer acquisition costs, and consistently exceed your sales goals. Channel99 unifies marketing and finance teams to eliminate wasteful marketing practices, decrease acquisition expenses, and enhance the reliability of your sales pipeline. With access to relevant contextual benchmarking and collaborative tools tailored for thorough measurement and evaluation of marketing activities across all vendors and channels, you establish an unbiased basis for assessing your digital spending. Discover which channels drive high-quality traffic from targeted accounts and assess your performance in comparison to industry benchmarks on a channel-by-channel basis, which enhances your reporting with essential context. This all-encompassing strategy not only encourages teamwork but also equips you with the insights needed to make well-informed decisions about your marketing initiatives. Ultimately, our goal is to empower your organization to achieve sustained growth by optimizing your marketing investments effectively.

Media

Media

Integrations Supported

Facebook Ads
Google Ads
Google Drive
Instagram Ads
Klarna
Meta Ads
PayPal
Pinterest Ads
Shopify
Snapchat Ads
TikTok Ads
WooCommerce
X Ads (Twitter Ads)
YouTube Ads

Integrations Supported

API Availability

API Availability

Pricing Information

Free
Free Trial Offered?

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
iPhone
Mac

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

TrueROAS

Date Founded

2020

Company Location

Sweden

Company Website

www.trueroas.com

Company Facts

Organization Name

Channel99

Date Founded

2022

Company Location

United States

Company Website

www.channel99.com

Categories and Features

Advertising

Not specified

Marketing Attribution

Not specified

Categories and Features

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