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What is TrueROAS?

TrueROAS is an advanced ad tracking and attribution system that leverages artificial intelligence, tailored specifically for ecommerce enterprises, allowing merchants to accurately identify and allocate sales to their respective advertising channels like Meta, Google, and TikTok, which in turn uncovers the authentic sources of their income and optimizes advertising budgets, even in a cookie-less landscape. This innovative tool integrates effortlessly with platforms such as Shopify and WooCommerce while also supporting custom integrations, presenting real-time analytics through a unified dashboard that highlights essential performance metrics, lifetime value assessments, creative insights, and return on investment, thus empowering advertisers to identify successful campaigns, reduce unnecessary spending, and make informed choices based on precise attribution rather than mere conjecture. Utilizing state-of-the-art AI and machine learning methodologies, it effectively links conversions to individual advertisements, provides enriched conversion data back to the platforms, and delivers swift insights that enhance return on ad spend and lower acquisition costs, all while adhering to GDPR standards and emphasizing user privacy. Additionally, its intuitive interface is designed so that even individuals with limited technical expertise can harness its features to fine-tune their advertising tactics successfully. The comprehensive nature of TrueROAS not only improves clarity in marketing performance but also fosters confidence in decision-making processes for advertisers.

What is Convultra?

Convultra is a powerful platform designed for server-side conversion tracking and attribution, specifically catering to ecommerce retailers, lead-generation firms, SaaS businesses, and agencies that leverage Google Ads. This innovative system captures website interactions through a first-party subdomain and efficiently transmits conversion data to Google Ads, supporting Enhanced Conversions and OpenAI Ads. By maintaining Click IDs and removing duplicate entries, it guarantees precise data tracking and thoroughly records delivery statuses. Moreover, the recovery report underscores conversions identified beyond standard browser pixels, while the all-inclusive dashboard consolidates essential metrics, including revenue, advertising costs, mixed return on ad spend, and AI-assisted referrals associated with revenue. To ensure user-friendliness, the platform provides various setup alternatives, such as plugins for WordPress and WooCommerce, a template for Google Tag Manager, and a customizable JavaScript snippet. Additionally, agencies can manage their clients' accounts seamlessly and generate white-label reports, thereby enhancing their service capabilities. With its extensive functionalities, Convultra stands out as an indispensable tool for businesses focused on maximizing their advertising performance and boosting conversion rates, ultimately driving growth and success in a competitive marketplace.

Media

Media

Integrations Supported

Google Ads
WooCommerce
Facebook Ads
Google Drive
Instagram Ads
Klarna
Meta Ads
PayPal
Pinterest Ads
Shopify
Snapchat Ads
TikTok Ads
X Ads (Twitter Ads)
YouTube Ads

Integrations Supported

Google Ads
WooCommerce
ChatGPT Ads
Google Tag Manager
WordPress

API Availability

API Availability

Has API

Pricing Information

Free
Free Trial Offered?

Pricing Information

$49/month
The Starter plan is $49 per month for up to 1,000 conversions. A 14-day free trial is available.
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub

Company Facts

Organization Name

TrueROAS

Date Founded

2020

Company Location

Sweden

Company Website

www.trueroas.com

Company Facts

Organization Name

Further Forward Innovation

Date Founded

2022

Company Location

United Kingdom

Company Website

convultra.com

Categories and Features

Advertising

Not specified

Marketing Attribution

Not specified

Categories and Features

Conversion Tracking

Not specified

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