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What is TrueROAS?

TrueROAS is an advanced ad tracking and attribution system that leverages artificial intelligence, tailored specifically for ecommerce enterprises, allowing merchants to accurately identify and allocate sales to their respective advertising channels like Meta, Google, and TikTok, which in turn uncovers the authentic sources of their income and optimizes advertising budgets, even in a cookie-less landscape. This innovative tool integrates effortlessly with platforms such as Shopify and WooCommerce while also supporting custom integrations, presenting real-time analytics through a unified dashboard that highlights essential performance metrics, lifetime value assessments, creative insights, and return on investment, thus empowering advertisers to identify successful campaigns, reduce unnecessary spending, and make informed choices based on precise attribution rather than mere conjecture. Utilizing state-of-the-art AI and machine learning methodologies, it effectively links conversions to individual advertisements, provides enriched conversion data back to the platforms, and delivers swift insights that enhance return on ad spend and lower acquisition costs, all while adhering to GDPR standards and emphasizing user privacy. Additionally, its intuitive interface is designed so that even individuals with limited technical expertise can harness its features to fine-tune their advertising tactics successfully. The comprehensive nature of TrueROAS not only improves clarity in marketing performance but also fosters confidence in decision-making processes for advertisers.

What is FeedShine?

FeedShine is an innovative application for Shopify that facilitates the creation and management of product feeds across a multitude of platforms such as Google Shopping, Meta, Microsoft Bing, Pinterest, TikTok, Snapchat, Criteo, and AppLovin. The app seamlessly pulls the product catalog from Shopify, enabling users to generate a functional feed in approximately one minute without requiring any manual column mapping. Users have full control over all 72 mappable attributes for Google, including fields that are not regularly shown by Shopify, while integrated AI tools can refine product titles and descriptions to better suit search intent. The feeds are dispatched to Google Merchant Center via the Merchant API, which actively detects potential attribute errors that may result in product disapproval, thereby helping to avert future rejections by Google. Furthermore, compatibility with Shopify Markets ensures that each country receives a tailored feed, complete with localized pricing, translated content, and precise URLs. Merchants have the flexibility to override changes for specific products or apply bulk updates throughout their entire catalog, maintaining control over their listings. Output formats are diverse, encompassing XML, TSV, and CSV, in addition to offering a direct API integration option. This adaptability positions FeedShine as a robust solution for ecommerce businesses aiming to enhance their product visibility across various sales channels, ultimately driving better performance and sales. With its user-friendly interface and advanced features, it caters to the evolving needs of online retailers.

Media

Media

No images available

Integrations Supported

Shopify
Facebook Ads
Google Ads
Google Drive
Google Shopping
Instagram Ads
Klarna
Meta Ads
PayPal
Pinterest Ads
Snapchat Ads
TikTok Ads
WooCommerce
X Ads (Twitter Ads)
YouTube Ads

Integrations Supported

Shopify
Facebook Ads
Google Ads
Google Drive
Google Shopping
Instagram Ads
Klarna
Meta Ads
PayPal
Pinterest Ads
Snapchat Ads
TikTok Ads
WooCommerce
X Ads (Twitter Ads)
YouTube Ads

API Availability

Has API

API Availability

Has API

Pricing Information

Free
Free Version
Free Trial Offered?

Pricing Information

$0
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

TrueROAS

Date Founded

2020

Company Location

Sweden

Company Website

www.trueroas.com

Company Facts

Organization Name

Digital Darts

Company Location

Australia

Company Website

feedshine.app

Categories and Features

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Categories and Features

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