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What is TrueROAS?
TrueROAS is an advanced ad tracking and attribution system that leverages artificial intelligence, tailored specifically for ecommerce enterprises, allowing merchants to accurately identify and allocate sales to their respective advertising channels like Meta, Google, and TikTok, which in turn uncovers the authentic sources of their income and optimizes advertising budgets, even in a cookie-less landscape. This innovative tool integrates effortlessly with platforms such as Shopify and WooCommerce while also supporting custom integrations, presenting real-time analytics through a unified dashboard that highlights essential performance metrics, lifetime value assessments, creative insights, and return on investment, thus empowering advertisers to identify successful campaigns, reduce unnecessary spending, and make informed choices based on precise attribution rather than mere conjecture. Utilizing state-of-the-art AI and machine learning methodologies, it effectively links conversions to individual advertisements, provides enriched conversion data back to the platforms, and delivers swift insights that enhance return on ad spend and lower acquisition costs, all while adhering to GDPR standards and emphasizing user privacy. Additionally, its intuitive interface is designed so that even individuals with limited technical expertise can harness its features to fine-tune their advertising tactics successfully. The comprehensive nature of TrueROAS not only improves clarity in marketing performance but also fosters confidence in decision-making processes for advertisers.
What is Forvio?
Forvio's sophisticated Marketing Mix Modeling Solution significantly improves the efficiency of advertisers' strategies. It optimizes the distribution of budgets while providing greater visibility into attribution. With integrated interfaces, users can effortlessly load data, calibrate models through incremental experimentation, and plan budgets using a cutting-edge scenario planner based on constraints. As a recognized measurement partner of Meta, Forvio delivers outstanding solutions tailored to the needs of advertisers, ensuring they achieve optimal results.
Media
No images available
Integrations Supported
Facebook Ads
Google Ads
Meta Ads
TikTok Ads
Amazon S3
Google Analytics
Google Cloud BigQuery
Google Drive
Google Sheets
Instagram Ads
Integrations Supported
Facebook Ads
Google Ads
Meta Ads
TikTok Ads
Amazon S3
Google Analytics
Google Cloud BigQuery
Google Drive
Google Sheets
Instagram Ads
API Availability
Has API
API Availability
Has API
Pricing Information
Free
Free Version
Free Trial Offered?
Pricing Information
$299
Free Version
Free Trial Offered?
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
TrueROAS
Date Founded
2020
Company Location
Sweden
Company Website
www.trueroas.com
Company Facts
Organization Name
Forvio
Date Founded
2021
Company Location
Slovakia
Company Website
www.forvio.com
Categories and Features
Marketing Attribution
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking
Categories and Features
Marketing Analytics
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
Marketing Attribution
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking