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What is TrueClicks?

TrueClicks is the innovative solution our agency longed for in the past. Our goal is to ensure you never overlook an opportunity or encounter problems in your PPC accounts. We achieve this by going beyond standard analysis and optimization, providing much more. Rather than merely suggesting potential actions, we illuminate what strategies to adopt or avoid, and the appropriate sequence for implementation. We advocate for an impartial third-party evaluation of PPC accounts, as we believe that agencies should not evaluate one another or themselves, and Google will continue to follow its own path. With a single, user-friendly dashboard, you can easily identify campaign issues and discover possible opportunities across all your accounts. Our customized insights empower your team with the necessary information to enhance account performance and develop robust campaigns. You are entitled to an audit that aligns with your specific goals, needs, and objectives. We continuously monitor your accounts so that you can focus on other priorities. Every day, you will receive updates on your campaign performance and any actions required on your part to maintain success. Furthermore, our commitment to transparency ensures you remain informed every step of the way.

What is NegativeShield?

NegativeShield is a powerful tool aimed at supporting teams that use Google Ads by pinpointing and removing search terms that quietly drain their budgets. It offers seamless integration with Google Ads accounts or allows users to upload CSV files, collecting search terms from all active campaigns and processing them with a sophisticated model that assesses their relevance to the business objectives. Through this model, terms that are categorized as irrelevant are flagged as potential negative keywords, enabling users to review the suggestions, modify them as needed, and effortlessly apply them to Google Ads as exclusion lists or shared negative keyword sets that can be utilized across multiple campaigns with just one action. Taking into account essential business elements such as brand names, geographic regions, existing negative keywords, and particular campaign specifics, along with insights gleaned from Performance Max scenarios, NegativeShield significantly reduces the likelihood of false positives. This streamlined process allows specialists to conserve valuable time that would otherwise be spent sifting through search term reports manually. Tailored specifically for marketers, PPC experts, and advertising agencies, NegativeShield not only improves the management of ad budgets but also enhances overall campaign performance. Ultimately, it empowers teams to make well-informed choices that lead to superior outcomes in their advertising initiatives, fostering a more efficient advertising strategy.

Media

Media

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Integrations Supported

Google Ads
Google Data Studio
Microsoft Excel
Microsoft Power BI
Tableau

Integrations Supported

Google Ads
Google Data Studio
Microsoft Excel
Microsoft Power BI
Tableau

API Availability

Has API

API Availability

Has API

Pricing Information

$99 per month
Our monthly price is based on the total ad spend you link to TrueClicks. Visit the pricing page on our website for an overview of our plans.
Free Version
Free Trial Offered?

Pricing Information

$10/month/10 000 terms
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

TrueClicks

Date Founded

2017

Company Location

Amsterdam, The Netherlands

Company Website

trueclicks.com

Company Facts

Organization Name

NegativeShield

Date Founded

2026

Company Location

Czech Republic

Company Website

negativeshield.com

Categories and Features

PPC

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Search Engine Marketing (SEM)

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Categories and Features

PPC

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

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