TrueFi vs. ALEX

Figure Markets is a next-generation crypto platform that unites the best of DeFi and TradFi into one secure, transparent ecosystem. Buy, sell, and borrow crypto assets like BTC, ETH, and the SEC-registered stablecoin YLDS, all while maintaining full control with a self-custody-first model. Get $200 when you trade on the Figure Market's Crypto Exchange where it's ZERO trading fees, built on the Provenance blockchain for fast execution, deep liquidity, and decentralized custody. Need cash without selling your crypto? Instantly unlock liquidity with Crypto-Backed Loans against BTC or ETH with industry low rates starting from 8.91% APR, with no hard credit checks, no prepayment penalties, and 12 month terms. Keep your crypto, get your cash! Grow your holdings with high-yield options: Demo Prime: Earn up to 9% APY! YLDS Stablecoin: Earn 3.8% yield with the first SEC-regulated, yield-bearing stablecoin—adding trust and compliance to DeFi income. Why Figure Markets Stands Out: Zero trading fees to maximize your returns. Self-custody by design — you hold your keys, you hold your crypto. Regulatory compliance for greater security and stability. Real-world asset integration bridges blockchain with traditional finance. Instant crypto-backed loans offer flexible, non-destructive liquidity. Whether you're an investor, trader, or seeking passive income opportunities, Figure Markets offers a faster, smarter, and more secure way to manage and grow your portfolio. It's the platform where traditional finance and decentralized finance converge — putting the power back in your hands.

Nexo stands out as a leading digital asset wealth platform, aimed at enabling clients to enhance, manage, and secure their cryptocurrency investments. Our goal is to spearhead the future of wealth creation by prioritizing customer success and offering customized solutions that foster lasting value, complemented by round-the-clock client support. Recognizing that wealth accumulation is not a universal approach, Nexo empowers you to decide the trajectory of your asset growth. Whether you prefer the freedom of flexibility or the assurance of higher fixed returns, your aspirations dictate your path. With our Flexible Savings, you can earn daily compounding interest on your crypto and stablecoins, enjoying the freedom to spend, trade, or withdraw at any time while receiving up to 14% annual interest. For those inclined towards a more stable investment, Fixed-term Savings can yield an impressive annual interest rate of up to 16%, catering to your long-term financial goals. At Nexo, we believe that your cryptocurrency should flourish in tandem with your ambitions. Furthermore, we are committed to helping you maximize the potential of your portfolio. Why liquidate your digital assets and forfeit potential gains when you can utilize them instead? With Nexo’s crypto Credit Line, you can access liquidity without parting with your coins, enhancing your purchasing power with interest rates starting as low as 2.9%. Take control of your financial future and build your wealth on your own terms with Nexo, where your goals shape your investment journey.

Zengo stands out as the sole self-custodial wallet that eliminates the risks associated with seed phrase vulnerabilities. What accounts for Zengo's trust among over a million users? It's simple: not a single Zengo wallet has been compromised or hacked. Your crypto wallet is both safe and secure: Say goodbye to the anxiety of misplacing your seed phrase. Thanks to Zengo's cutting-edge cryptography, you won't have to manage a seed phrase at all. The process of signing blockchain transactions is shared between us and our users, ensuring that neither party has access to the other's confidential information. Experience the only non-custodial wallet that guarantees you won't lose your seed phrase. Enjoy effortless buying, selling, exchanging, and earning: You can easily purchase, sell, and trade using various payment options such as PayPal, bank transfers, credit or debit cards, Apple Pay, or Google Pay. Zengo supports six blockchains, four layer 2 solutions, and a multitude of crypto assets. Your wallet is fully recoverable: Our innovative 3FA recovery system, combined with 3D FaceLock technology, allows you to regain access to your wallet on any smartphone or tablet, ensuring you never lose your crypto access again. Exceptional 24/7 support: We recognize that navigating the world of cryptocurrency can be challenging. This is why we offer seamless communication, allowing you to reach out to us anytime you need assistance through the app, day or night. Additionally, our dedicated team is always ready to help you with any queries or concerns you may have.

YouHodler is a fintech company bridging the gap between traditional finance and crypto. We are dedicated to providing secure and innovative financial solutions to customers from over 100 countries Crypto loans enable you to use your digital currency as collateral for generating cash. You receive 90% of the value of 30+ of the most popular cryptocurrencies. You can start with $100 and earn money with immediate withdrawals at bank accounts or credit cards. You can borrow using USD, EUR, CHF, or GBP. YouHodler gives you the ability to exchange fiat or cryptocurrency. An application takes you through the conversion process to get your funds fast. YouHodler pays up to 20% annually with weekly payouts by turning crypto assets into a yield account. Yield is paid every week into your crypto wallet. Those who like to buy and hold cryptocurrency find this beneficial for increasing their income and total returns. YouHodler's Cloud Miner offers a simple, gamified way to earn real Bitcoin without using your device's computing power, allowing users to mine with ease and access rewards effortlessly.

Trusted by 400+ institutions, we support over $110B in digital assets through secure blockchain infrastructure—spanning nodes, APIs, staking services, and MPC wallet technology. Since 2017, our globally distributed systems have delivered enterprise-grade scalability, security, and compliance for the world’s leading financial and crypto platforms.

Optimize your lending processes and accelerate your growth with Mortgage Automator, an advanced software solution for loan origination and servicing. Tailored explicitly for private and hard money lending firms in North America, this platform empowers lenders to automate essential tasks, boost productivity, and concentrate on what truly matters—expanding their business. The extensive loan origination suite offered by Mortgage Automator allows lenders to capture leads and loan applications, cultivate a solid sales pipeline, seamlessly manage communications and tasks, and enhance their overall lending workflow. Moreover, the loan servicing functionalities of Automator help lenders to reduce manual errors and conserve valuable time through its robust automation features. By implementing our complete fund structure solution, you can improve the reliability of your lending operations and provide investors with confidence in their investments. With Mortgage Automator, you not only streamline your lending practices but also position yourself for sustained growth in a competitive market. Embrace this innovative platform and take your lending business to new heights.

Coinbase is recognized as the most user-friendly platform for acquiring, trading, and managing your cryptocurrency portfolio. To sweeten the deal, new users can begin their crypto adventure with a $20 Bitcoin bonus upon signing up, after they make their first $20 purchase. Dive into the complexities of various cryptocurrencies while also having the chance to experiment with them firsthand. With its multifaceted features, Coinbase is an excellent entry point for anyone eager to start trading. You can seamlessly buy and sell popular digital currencies while tracking them all from a single dashboard. Moreover, you can implement a gradual investment strategy by setting up recurring purchases on a daily, weekly, or monthly schedule. For greater peace of mind, users have the option to safeguard their assets in a secure vault that includes time-locked withdrawals. Keep abreast of market developments through the Coinbase mobile app, which is accessible on both Android and iOS platforms. Most digital currencies are stored offline, enhancing their protection. Furthermore, cryptocurrency held on Coinbase servers is backed by extensive insurance to further ensure its safety. Catering to a broad spectrum of well-known digital currencies, Coinbase proves to be a flexible option suitable for investors of all levels. This platform not only empowers beginners but also offers advanced tools for experienced traders looking to optimize their strategies.

Engage in the trading of well-known cryptocurrencies and explore expertly curated investment portfolios. Join a thriving community of over 30 million traders to enhance your trading experience. With access to more than 30 of the most sought-after coins, you can create a well-rounded investment strategy. We prioritize your security and offer robust protection measures to ensure your peace of mind. Enjoy a transparent trading experience with no hidden costs. To refine your trading abilities, a virtual portfolio worth $100,000 is available for practice. Through eToro’s innovative CopyTrader feature, you can easily replicate the trades of successful investors. Simply choose a trader you wish to follow, specify an investment amount, and hit copy to trade alongside them. The user-friendly interface allows for effortless management of your cryptocurrency holdings. Utilize charts and advanced analytical tools to stay updated on market trends for each coin. Enjoy seamless integration with the eToro wallet for convenient transactions. With a solid reputation built over a decade, eToro is a trusted name in the fintech sector. Your funds are safeguarded by leading security measures, giving you confidence in your investments. We will never disclose your private information without your permission, ensuring your privacy is maintained. Additionally, funds held at eToro USA are FDIC insured, providing further reassurance that your cash remains secure and protected.

CREDITONLINE is a comprehensive software solution designed to streamline the operations of the loan industry. It facilitates seamless connections among various stakeholders within a cutting-edge lending ecosystem. Our offerings have been crafted through extensive collaboration with seasoned software developers and lending professionals boasting over a decade of experience in financial technology. This platform is ideally suited for retailers, alternative lending institutions, and financial organizations alike. With our forward-thinking technology and reliable partnerships, expanding your services and attracting more clients becomes simple, efficient, and affordable. This capability empowers your business to thrive and rejuvenate throughout any phase of its operational journey. CREDITONLINE stands out as the premier option for optimizing activities such as Loan Origination, Leasing, and Refinancing, ensuring that your enterprise remains competitive and agile in a dynamic market. By choosing CREDITONLINE, you're not just investing in software; you're securing a partner for sustainable growth and innovation.

LoanPro is a core lending software designed to facilitate loan servicing, empowering users to drive financial innovation with the necessary technology for their lending initiatives. By utilizing its proprietary API, LoanPro seamlessly integrates with existing software systems, promoting the use of additional integrations to streamline and automate various processes, ensuring that every element of the loan lifecycle is efficiently managed from one central location. The platform's adaptability enables users to swiftly adjust to emerging lending types and industry trends without the need for a complete overhaul, allowing them to maintain a competitive edge. With features like real-time database access and process automation, along with the capability to develop and manage multiple lending products on a single platform, LoanPro equips innovators with the vital resources needed to bring their ambitious ideas to fruition. This comprehensive approach helps clients not only to keep pace with the evolving financial landscape but also to lead in their respective sectors.