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What is TrueGaze?

Smartphones and tablets offer adequate functionality for the majority of users today. With the continuous miniaturization of digital devices, it’s crucial for eye-tracking technology to advance and become more compact and lightweight. VisualCamp has taken a groundbreaking step by creating the first-ever software development kit (SDK) tailored for standalone virtual reality head-mounted displays (HMDs). This cutting-edge technology utilizes a lightweight algorithm and boasts a wide range of engine plug-in capabilities, making it an adaptable solution for various applications. The eye-tracking system incorporates a rule-based algorithm specifically optimized for VR, which requires specialized hardware along with infrared cameras and LED technology. By seamlessly combining these components, VisualCamp's eye-tracking solution not only enhances virtual reality experiences but also establishes a new benchmark in the field. This innovation promises to transform how users interact with virtual environments, opening up new avenues for immersive experiences.

What is Lumen?

Lumen combines state-of-the-art eye tracking technology with the largest attention panels available worldwide, along with cutting-edge advertising capabilities. This innovative approach turns the webcam on your phone or computer into a highly advanced eye tracking sensor, enabling Lumen to collect passive eye tracking data efficiently for media valuation and creative evaluations on a vast scale and with remarkable speed. Their predictive models utilize the latest machine learning techniques to evaluate how well advertisements capture attention based on their visibility characteristics. Recently, Lumen's pioneering eye tracking methods received considerable recognition, being celebrated as a standout at a conference organized by the prestigious Institute of Electrical and Electronics Engineers. As a firm focused on attention technology, Lumen excels at helping brands measure, acquire, and enhance the attention garnered by their marketing initiatives, thereby amplifying their effectiveness in a fiercely competitive advertising environment. By seamlessly combining these technologies, Lumen not only boosts the performance of advertisements but also equips brands with the insights needed to make informed, data-driven decisions that can lead to greater success. This holistic approach underscores the importance of attention in the digital age, making Lumen a vital partner for brands seeking to thrive.

Media

Media

Integrations Supported

Business MLM Software
Momentum Telecom

Integrations Supported

Business MLM Software
Momentum Telecom

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

VisualCamp

Date Founded

2014

Company Location

South Korea

Company Website

visual.camp/truegaze/

Company Facts

Organization Name

Lumen Research

Date Founded

2013

Company Location

United Kingdom

Company Website

lumen-research.com/our-technology-v2/

Categories and Features

Categories and Features

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