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What is TrueNorth?

No matter what your goals may be, TrueNorth effectively demonstrates a growth strategy that aids in achieving them by breaking it down into achievable monthly targets. By unifying your data, you can improve the precision of your forecasts and track your actual performance against your predictions. In contrast to standard marketing forecasts, TrueNorth keeps your expected metrics prominently displayed, making them easily accessible for planning future actions. While generating ideas is relatively simple, what sets successful teams apart is their knack for prioritizing the most viable concepts. TrueNorth streamlines this process, enabling you to document your ideas and obtain the analytical insights needed to illustrate the influence of your marketing initiatives. This approach fosters more strategic choices that align with your growth objectives. The path to discovering your most effective ideas begins with probing questions, which TrueNorth supports through its Ideation Sessions—concise, asynchronous brainstorming opportunities. Ultimately, marketing experiments should be evaluated based solely on their outcomes, without biases related to their origins, to ensure an impartial assessment of their success. By creating a culture that prioritizes merit-based evaluations, TrueNorth equips teams to innovate, excel, and achieve remarkable results. This commitment to fostering an objective environment not only enhances creativity but also drives collective success within your organization.

What is GlassHive?

GlassHive is an innovative application tailored for sales and marketing specifically aimed at IT service providers. Users benefit from a comprehensive suite of tools including CRM, marketing automation, sales management, and sales enablement. The app was developed by a team that has extensive experience collaborating with managed service providers (MSPs) of various scales to enhance visibility, accountability, and data handling. By leveraging the unified platform of GlassHive, you can streamline your sales and marketing operations effectively, ensuring a smoother workflow and greater efficiency. Embrace the simplicity and power of GlassHive to transform your business processes today.

Media

Media

No images available

Integrations Supported

Facebook Ads
Flywire
Google Ads
Google Analytics
Google Optimize
HubSpot CRM
Instagram Ads
Meta Ads
Microsoft 365
Microsoft Advertising
Microsoft Exchange
Microsoft Outlook
Microsoft Teams

Integrations Supported

Facebook Ads
Flywire
Google Ads
Google Analytics
Google Optimize
HubSpot CRM
Instagram Ads
Meta Ads
Microsoft 365
Microsoft Advertising
Microsoft Exchange
Microsoft Outlook
Microsoft Teams

API Availability

Has API

API Availability

Has API

Pricing Information

$99 per month
Free Trial Offered?
Free Version

Pricing Information

$49/month/user
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Venture Harbour Ltd.

Date Founded

2012

Company Location

United Kingdom

Company Website

truenorth.io

Company Facts

Organization Name

GlassHive

Date Founded

2019

Company Location

United States

Company Website

glasshive.com

Categories and Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Planning

Budgeting & Forecasting
Collaboration
Flowchart
Goal Setting / Tracking
Marketing Calendar
Media Planning
Predictive Analytics
Presentation Tools
Project Tracking
Spend Management

MRM

Activity Planning
Analytics / ROI Tracking
Approval Workflow
Brand Management
Budgeting & Forecasting
Content Management
Digital Asset Management
Expense Management
Marketing Calendar
Strategic Planning

Categories and Features

Content Marketing

Audience Targeting
Brand Management
Campaign Management
Categorization / Grouping
Conversion Tracking
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
SEO Management
Social Media Management
Video Management

CRM

Calendar/Reminder System
Call Logging
Document Storage
Email Marketing
Internal Chat Integration
Lead Scoring
Marketing Automation Integration
Mobile Access
Quotes / Proposals
Segmentation
Social Media Integration
Task Management
Territory Management

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Email Template Design

A/B Testing
Code From Scratch
Drag & Drop Editing
Image Library
Import HTML Code
Mobile-Friendly / Responsive
Potential Issue Identification
Premade Templates
Proofing
Reporting / Analytics
Text Editor
Theme Editor

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

MRM

Activity Planning
Analytics / ROI Tracking
Approval Workflow
Brand Management
Budgeting & Forecasting
Content Management
Digital Asset Management
Expense Management
Marketing Calendar
Strategic Planning

Sales Content Management

Audio / Video Recording
Audio File Management
Branded Sales Content
Centralized Sales Content Repository
Collaboration Tools
Content Recommendations
Email Management
Engagement Analytics
Interaction Tracking
Personalization
Sales Partner Management
Sales Training / Onboarding
Video File Management

Sales Enablement

Collaboration
Contact Management
Content Management
Document Management
Goals / Quota Management
Lead Management
Meeting Management
Performance Management
Presentation Management
Proposal Management
Territory Management
Training Management

Sales Force Automation

Call Management
Campaign Management
Channel Management
Commission Management
Contact Management
Contract Management
Customer Database
Email Marketing
Field Sales Management
Lead Management
Opportunity Management
Performance Metrics
Proposal Generation
Referral Tracking
Sales Forecasting
Territory Management

Sales Tracking

Activity Dashboard
Alerts / Notifications
Appointment Scheduling
Call Logging
Comments / Notes
Custom Reports
Document Management
Email Templates
Interaction Tracking
Lead Management
Lead Scoring
Pipeline Management
Reporting / Analytics
Task Management

SMS Marketing

2-Way Messaging
Artificial Intelligence
Contact Management
MMS
Mass Texting
Message Personalization
Mobile Coupons
Mobile Keywords
Polls / Voting
Reporting/Analytics
Scheduled Messaging
Shortcodes
Text-to-Win

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