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What is TrueNorth?

No matter what your goals may be, TrueNorth effectively demonstrates a growth strategy that aids in achieving them by breaking it down into achievable monthly targets. By unifying your data, you can improve the precision of your forecasts and track your actual performance against your predictions. In contrast to standard marketing forecasts, TrueNorth keeps your expected metrics prominently displayed, making them easily accessible for planning future actions. While generating ideas is relatively simple, what sets successful teams apart is their knack for prioritizing the most viable concepts. TrueNorth streamlines this process, enabling you to document your ideas and obtain the analytical insights needed to illustrate the influence of your marketing initiatives. This approach fosters more strategic choices that align with your growth objectives. The path to discovering your most effective ideas begins with probing questions, which TrueNorth supports through its Ideation Sessions—concise, asynchronous brainstorming opportunities. Ultimately, marketing experiments should be evaluated based solely on their outcomes, without biases related to their origins, to ensure an impartial assessment of their success. By creating a culture that prioritizes merit-based evaluations, TrueNorth equips teams to innovate, excel, and achieve remarkable results. This commitment to fostering an objective environment not only enhances creativity but also drives collective success within your organization.

What is Master Metrics?

Presenting Master Metrics, the all-encompassing solution tailored for both agencies and marketing professionals. Quickly pinpoint areas that need your attention by accessing a unified overview of advertising campaigns across different platforms. Configure alerts to notify you when specific metrics surpass predetermined limits. Design visually appealing dashboards that can be effortlessly shared with your colleagues or clients. Furthermore, you can pull together and merge data from various marketing sources directly into Google Sheets to facilitate deeper analysis and teamwork. This robust tool not only simplifies your processes but also boosts collaboration and clarity within your team, ensuring everyone is aligned and informed.

Media

Media

Integrations Supported

Facebook Ads
Google Ads
Google Analytics
HubSpot CRM
Meta Ads
Flywire
Google Optimize
Instagram Ads
Microsoft Advertising

Integrations Supported

Facebook Ads
Google Ads
Google Analytics
HubSpot CRM
Meta Ads
Asana
ClickUp
Close
Google Sheets
HubSpot Customer Platform
LinkedIn Ads
Zapier
monday AI work platform

API Availability

API Availability

Pricing Information

$99 per month
Free Trial Offered?

Pricing Information

$69 per month
Free Trial Offered?

Supported Platforms

Android
iPhone
iPad

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub

Training Options

Not specified

Company Facts

Organization Name

Venture Harbour Ltd.

Date Founded

2012

Company Location

United Kingdom

Company Website

truenorth.io

Company Facts

Organization Name

Master Metrics

Date Founded

2022

Company Location

Argentina

Company Website

mastermetrics.com

Categories and Features

Marketing Analytics

Not specified

Marketing Planning

Not specified

MRM

Not specified

Categories and Features

Marketing Analytics

Not specified

Marketing Planning

Not specified

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