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What is TrueNorth?

No matter what your goals may be, TrueNorth effectively demonstrates a growth strategy that aids in achieving them by breaking it down into achievable monthly targets. By unifying your data, you can improve the precision of your forecasts and track your actual performance against your predictions. In contrast to standard marketing forecasts, TrueNorth keeps your expected metrics prominently displayed, making them easily accessible for planning future actions. While generating ideas is relatively simple, what sets successful teams apart is their knack for prioritizing the most viable concepts. TrueNorth streamlines this process, enabling you to document your ideas and obtain the analytical insights needed to illustrate the influence of your marketing initiatives. This approach fosters more strategic choices that align with your growth objectives. The path to discovering your most effective ideas begins with probing questions, which TrueNorth supports through its Ideation Sessions—concise, asynchronous brainstorming opportunities. Ultimately, marketing experiments should be evaluated based solely on their outcomes, without biases related to their origins, to ensure an impartial assessment of their success. By creating a culture that prioritizes merit-based evaluations, TrueNorth equips teams to innovate, excel, and achieve remarkable results. This commitment to fostering an objective environment not only enhances creativity but also drives collective success within your organization.

What is SnapStrat?

SnapStrat is a tailor-made software solution designed to empower executives in making more insightful strategic choices. It seamlessly integrates decision-making with execution by handling data ingestion, transformation, scenario modeling, and workflow management. Notable clients include Sephora and Frontier Communications. Typically, our clients are eager to digitally revamp their existing decision-making processes and workflows. Our platform is versatile enough to accommodate any strategic decision-making process. For instance, we can assist in determining which pricing tiers to offer specific customer segments, optimizing the allocation of marketing budgets across various product categories and customer groups, and strategizing the optimal placement of distribution centers. We offer a risk-free pilot program to demonstrate our value, and only after that will we proceed to full implementation, ensuring confidence in our solution. This phased approach allows us to build trust with our clients while showcasing the effectiveness of our platform in enhancing their decision-making capabilities.

Media

Media

Integrations Supported

Facebook Ads
Flywire
Google Ads
Google Analytics
Google Optimize
HubSpot CRM
Instagram Ads
Meta Ads
Microsoft Advertising

Integrations Supported

API Availability

API Availability

Pricing Information

$99 per month
Free Trial Offered?

Pricing Information

Pricing based on implementation complexity

Free or low-cost pilot available
Free Trial Offered?

Supported Platforms

Android
iPhone
iPad

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Venture Harbour Ltd.

Date Founded

2012

Company Location

United Kingdom

Company Website

truenorth.io

Company Facts

Organization Name

SnapStrat

Date Founded

2013

Company Location

United States

Company Website

www.snapstrat.com

Categories and Features

Marketing Analytics

Not specified

Marketing Planning

Not specified

MRM

Not specified

Categories and Features

Business Management

Financial Management
Inventory Management
Marketing Management
Vendor Management

Business Plan

Business Plan Templates
Collaboration
Dashboard
Financial Projections
Financial Templates

Business Process Management

Access Controls / Permissions
Alerts / Notifications
Business Process Automation
Business Rules Management
Collaboration
Process Change Tracking

Dashboard

Functions / Calculations
KPIs
Private Dashboards
Public Dashboards
Scorecards
Visual Analytics

Data Analysis

Data Discovery
Data Visualization
High Volume Processing
Predictive Analytics
Regression Analysis
Sentiment Analysis
Statistical Modeling

Decision Support

Application Development
Data Analysis
Decision Tree Analysis
Performance Metrics
Rules-Based Workflow
Sensitivity Analysis

Marketing Analytics

A/B Testing
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking

Marketing Planning

Budgeting & Forecasting
Goal Setting / Tracking
Marketing Calendar
Predictive Analytics
Presentation Tools
Project Tracking
Spend Management

MRM

Activity Planning
Analytics / ROI Tracking
Approval Workflow
Brand Management
Budgeting & Forecasting
Marketing Calendar
Strategic Planning

Pricing Optimization

Channel Analysis
Market Analysis
Price Optimization Automation
Pricing Analytics
Profitability Analysis
Scenario Planning

Strategic Planning

Budgeting & Forecasting
Dashboard
Goal Setting / Tracking
Idea Management
KPIs
Roadmapping
Scenario Planning
Scorecards

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