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What is TrueTargeting?

TrueTargeting, the audience segmentation platform offered by Infillion, empowers advertisers to reach cookieless demographics by utilizing distinctive or proprietary data sets. It features over 275 pre-defined segments that encompass interests, purchasing intentions, location visits, survey responses, and brand allegiance, while also offering tools for the formation of custom audiences. Advertisers have the ability to incorporate their existing customer information, such as CRM, CDP, email lists, loyalty programs, and point-of-sale data, to create customized segments and broaden their outreach within a span of 5 to 10 days. By harnessing XGraph for rapid scalability, TrueTargeting allows advertisers to connect with users across various devices, impacting more than 865 million individuals in the United States alone. The platform presents an array of audience types, including intent-based segments that capture recent visits indicative of in-market behavior, interest-based segments linked to visits in specific location categories over the past three to six months, predictive visit segments that estimate the likelihood of future visits within the next month, and survey-based segments that reflect category preferences derived from user responses. This multifaceted strategy not only aids advertisers in precisely targeting their desired audiences but also fosters deeper connections with potential customers. Ultimately, TrueTargeting stands out as a robust tool for those seeking to navigate the evolving landscape of digital advertising.

What is Adentro?

Adentro is a marketing platform that emphasizes visit-based strategies, designed to help physical businesses connect their online promotions and digital efforts to real store visits, thus equipping marketers with valuable insights about customer foot traffic and conversion rates at their locations. By enabling customers to connect to a business’s branded guest WiFi, Adentro collects visit and behavioral data, which is then enriched with a vast repository of nearly 100 million customer profiles to form customized audience segments; additionally, this platform offers a robust dashboard that showcases key performance indicators and supports the automation of marketing campaigns across a variety of channels, including well-known platforms such as Facebook, Instagram, TikTok, email, and SMS. Adentro also integrates effectively with industries like retail, food and beverage, entertainment, and hospitality, allowing brands to gather first-party data on-site, analyze it alongside a broad dataset, accurately target or re-engage their audience, and evaluate the actual results of their digital marketing efforts, ultimately improving their marketing effectiveness. This comprehensive strategy not only simplifies marketing initiatives but also provides actionable insights that can profoundly shape business strategies and drive growth. As a result, businesses can leverage this data-driven approach to enhance customer relationships and refine their marketing tactics over time.

Media

Media

Integrations Supported

DoubleVerify
Experian Connect
Infillion XGraph
LiveRamp
Oracle BlueKai
Semasio
TransUnion Digital Business Profile
TransUnion TruVision

Integrations Supported

Facebook
Instagram
TikTok

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$99 per location

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

Infillion

Date Founded

2008

Company Location

United States

Company Website

infillion.com/data/truetargeting/

Company Facts

Organization Name

Adentro

Date Founded

2012

Company Location

United States

Company Website

adentro.com

Categories and Features

Advertising

Not specified

Categories and Features

WiFi Marketing

Not specified

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