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What is TrueTargeting?

TrueTargeting, the audience segmentation platform offered by Infillion, empowers advertisers to reach cookieless demographics by utilizing distinctive or proprietary data sets. It features over 275 pre-defined segments that encompass interests, purchasing intentions, location visits, survey responses, and brand allegiance, while also offering tools for the formation of custom audiences. Advertisers have the ability to incorporate their existing customer information, such as CRM, CDP, email lists, loyalty programs, and point-of-sale data, to create customized segments and broaden their outreach within a span of 5 to 10 days. By harnessing XGraph for rapid scalability, TrueTargeting allows advertisers to connect with users across various devices, impacting more than 865 million individuals in the United States alone. The platform presents an array of audience types, including intent-based segments that capture recent visits indicative of in-market behavior, interest-based segments linked to visits in specific location categories over the past three to six months, predictive visit segments that estimate the likelihood of future visits within the next month, and survey-based segments that reflect category preferences derived from user responses. This multifaceted strategy not only aids advertisers in precisely targeting their desired audiences but also fosters deeper connections with potential customers. Ultimately, TrueTargeting stands out as a robust tool for those seeking to navigate the evolving landscape of digital advertising.

What is Growth Channel AI?

Utilize Growth Channel AI to effectively identify and connect with specialized audiences across diverse programmatic advertising channels, thereby boosting the success of your marketing efforts. Harness geolocation intelligence to reach individuals who are regular visitors of select retail outlets or attendees of specific events. Quickly gather insights about your customer segments and effortlessly craft comprehensive profiles using advanced artificial intelligence. Broaden your collection of first-party data by developing customized audiences for various marketing endeavors, including advertising, email campaigns, and direct mail outreach. Activate the personas you've identified for focused advertising efforts seamlessly to maximize your outreach. Optimize your campaigns for superior outcomes across both Demand-Side Platforms (DSPs) and Supply-Side Platforms (SSPs). Evaluate the success of your advertising strategies across both digital realms and traditional platforms. Pinpoint your ideal customers across all online channels while retaining full authority over your budget and audience dimensions, allowing you to target based on both immediate and past location data. There is no need for separate licenses for DSPs, SSPs, or Data Management Platforms (DMPs), making the process more streamlined. Engage niche audiences through a wide array of channels, including television, digital out-of-home, audio ads, native content, video, mobile platforms, and online displays, ensuring a holistic advertising strategy. This comprehensive targeting capability provides unparalleled adaptability and accuracy in reaching the most suitable consumers, ultimately driving better engagement and results for your brand. By integrating these advanced tools, businesses can better understand their market and refine their approach to meet the demands of today’s consumers.

Media

Media

Integrations Supported

Adzooma
Brand24
Broadsign
Captivate
Cleverly
Crowdfire
Drip
Expandi
Experian Connect
Hivestack
Instapage
Leadfeeder
Leia
Seamless.AI
Semrush
SoundCloud
StoryChief
Taskable
TransUnion TruVision
neuroflash

Integrations Supported

Adzooma
Brand24
Broadsign
Captivate
Cleverly
Crowdfire
Drip
Expandi
Experian Connect
Hivestack
Instapage
Leadfeeder
Leia
Seamless.AI
Semrush
SoundCloud
StoryChief
Taskable
TransUnion TruVision
neuroflash

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Pricing Information

$125 per month
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Infillion

Date Founded

2008

Company Location

United States

Company Website

infillion.com/data/truetargeting/

Company Facts

Organization Name

Growth Channel AI

Company Location

United States

Company Website

www.growthchannel.com

Categories and Features

Categories and Features

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Popular Alternatives