Ratings and Reviews 0 Ratings

Total
ease
features
design
support

This software has no reviews. Be the first to write a review.

Write a Review

Ratings and Reviews 0 Ratings

Total
ease
features
design
support

This software has no reviews. Be the first to write a review.

Write a Review

Alternatives to Consider

  • SalesTarget.ai Reviews & Ratings
    30 Ratings
    Company Website
  • GWI Reviews & Ratings
    193 Ratings
    Company Website
  • TextUs Reviews & Ratings
    857 Ratings
    Company Website
  • AmpiFire Reviews & Ratings
    54 Ratings
    Company Website
  • Modento Reviews & Ratings
    89 Ratings
    Company Website
  • VisitUs Reception Reviews & Ratings
    83 Ratings
    Company Website
  • Monitask Reviews & Ratings
    360 Ratings
    Company Website
  • D&B Connect Reviews & Ratings
    188 Ratings
    Company Website
  • Josys Reviews & Ratings
    245 Ratings
    Company Website
  • AdvancedMD Reviews & Ratings
    2 Ratings
    Company Website

What is TrueTargeting?

TrueTargeting, the audience segmentation platform offered by Infillion, empowers advertisers to reach cookieless demographics by utilizing distinctive or proprietary data sets. It features over 275 pre-defined segments that encompass interests, purchasing intentions, location visits, survey responses, and brand allegiance, while also offering tools for the formation of custom audiences. Advertisers have the ability to incorporate their existing customer information, such as CRM, CDP, email lists, loyalty programs, and point-of-sale data, to create customized segments and broaden their outreach within a span of 5 to 10 days. By harnessing XGraph for rapid scalability, TrueTargeting allows advertisers to connect with users across various devices, impacting more than 865 million individuals in the United States alone. The platform presents an array of audience types, including intent-based segments that capture recent visits indicative of in-market behavior, interest-based segments linked to visits in specific location categories over the past three to six months, predictive visit segments that estimate the likelihood of future visits within the next month, and survey-based segments that reflect category preferences derived from user responses. This multifaceted strategy not only aids advertisers in precisely targeting their desired audiences but also fosters deeper connections with potential customers. Ultimately, TrueTargeting stands out as a robust tool for those seeking to navigate the evolving landscape of digital advertising.

What is Pontiac Intelligence?

The Pontiac Intelligence console offers the ability to craft highly customizable audience segments using distinct device IDs associated with smartphones. You can incorporate a variety of specific characteristics when establishing your audience profile. Pontiac Intelligence boasts a vast library of over 350,000 audience segments that can be effortlessly incorporated into your marketing strategies. Furthermore, you have the option to link a wide array of third-party audience data to boost your targeted marketing initiatives. If your goal is to connect with individuals who exhibit interest in diverse activities or lifestyles based on their online interactions, our extensive selection of behavioral segments is designed to support that endeavor. For instance, you can focus on targeting job seekers within the entertainment industry, those in search of educational supplies, or consumers whose annual income falls between $50,000 and $75,000. There’s also the opportunity to engage with individuals interested in specific products, such as teeth-whitening strips. With pre-defined audience groups readily accessible, your marketing campaigns can be efficiently tailored to align with your distinct objectives and goals. This expansive capacity for audience segmentation opens up nearly endless possibilities, enabling the development of highly effective targeting strategies. In this way, marketers can ensure their messages resonate deeply with the right demographics.

Media

Media

Integrations Supported

DoubleVerify
Experian Connect
Google
Infillion XGraph
LiveRamp
Microsoft 365
OpenX
Oracle BlueKai
PubMatic
Semasio
TransUnion Digital Business Profile
TransUnion TruVision
Yahoo Search

Integrations Supported

DoubleVerify
Experian Connect
Google
Infillion XGraph
LiveRamp
Microsoft 365
OpenX
Oracle BlueKai
PubMatic
Semasio
TransUnion Digital Business Profile
TransUnion TruVision
Yahoo Search

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$25 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Infillion

Date Founded

2008

Company Location

United States

Company Website

infillion.com/data/truetargeting/

Company Facts

Organization Name

Pontiac Intelligence

Company Location

United States

Company Website

pontiac.media/platform.html

Categories and Features

Categories and Features

Popular Alternatives

Popular Alternatives

Adelphic Reviews & Ratings

Adelphic

Viant