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What is TrueTargeting?

TrueTargeting, the audience segmentation platform offered by Infillion, empowers advertisers to reach cookieless demographics by utilizing distinctive or proprietary data sets. It features over 275 pre-defined segments that encompass interests, purchasing intentions, location visits, survey responses, and brand allegiance, while also offering tools for the formation of custom audiences. Advertisers have the ability to incorporate their existing customer information, such as CRM, CDP, email lists, loyalty programs, and point-of-sale data, to create customized segments and broaden their outreach within a span of 5 to 10 days. By harnessing XGraph for rapid scalability, TrueTargeting allows advertisers to connect with users across various devices, impacting more than 865 million individuals in the United States alone. The platform presents an array of audience types, including intent-based segments that capture recent visits indicative of in-market behavior, interest-based segments linked to visits in specific location categories over the past three to six months, predictive visit segments that estimate the likelihood of future visits within the next month, and survey-based segments that reflect category preferences derived from user responses. This multifaceted strategy not only aids advertisers in precisely targeting their desired audiences but also fosters deeper connections with potential customers. Ultimately, TrueTargeting stands out as a robust tool for those seeking to navigate the evolving landscape of digital advertising.

What is ResponseSuite?

Connect ResponseSuite with your marketing platforms to deliver personalized content, emails, and ads to each user. Our intuitive drag-and-drop survey builder allows you to easily craft captivating online surveys. You can smoothly integrate survey outcomes with your current marketing tools, while also sorting and tagging participants based on their feedback. Based on their responses or scores, you can guide them to different pages right after they hit ‘submit’ on your survey. This can involve redirecting them to specific URLs, presenting an on-page message, or designing thank-you pages directly within ResponseSuite, ensuring that you showcase the most relevant offer every time. Moreover, you can develop targeted audiences, track, and retarget respondents according to their survey participation and responses, ultimately boosting completion rates and creating segmented groups for more impactful marketing campaigns. Additionally, by utilizing these capabilities, you have the opportunity to enhance your marketing tactics and significantly increase engagement levels with prospective clients. Engaging with your audience in this manner will not only refine your approach but also foster stronger relationships over time.

Media

Media

Integrations Supported

DoubleVerify
Experian Connect
Infillion XGraph
LiveRamp
Semasio
TransUnion Digital Business Profile

Integrations Supported

ActiveCampaign
Drip
Google Sheets
HubSpot CRM
HubSpot Customer Platform
Intercom
Kit
Klaviyo
Mailchimp
MailerLite
Ontraport
Pipedrive
Sendlane
Zapier

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$29 per user per month

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Webinars

Company Facts

Organization Name

Infillion

Date Founded

2008

Company Location

United States

Company Website

infillion.com/data/truetargeting/

Company Facts

Organization Name

ResponseSuite

Company Location

United Kingdom

Company Website

www.responsesuite.com

Categories and Features

Advertising

Not specified

Categories and Features

Survey

Custom Survey URLs
Email Marketing
Mobile Survey
Question Library
Skip Logic
Supports Audio / Images / Video

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