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Semasio is an innovative platform designed to boost advertising effectiveness through a combination of insights into human behavior, advanced semantic technologies, and real-time predictive targeting. It offers a wide range of products and services that help refine marketing strategies in a privacy-focused landscape. With options for both ready-made and customized audience targeting segments, marketers can launch campaigns that are highly accurate and adaptable to various needs. By leveraging audience extension, Semasio allows brands to discover and connect with potential customers who exhibit characteristics similar to their most valued clients, thus expanding their market reach without sacrificing precision. Furthermore, its contextual targeting capabilities promote effective advertising while being mindful of privacy by focusing on the content that consumers engage with, which removes the reliance on cookie tracking. The enhanced contextual PLUS targeting function takes this a step further by forecasting the most likely locations of ideal customers, seamlessly blending audience data accuracy with the extensive reach of contextual methods. Overall, Semasio is an essential resource for marketers striving to master the intricacies of contemporary advertising while ensuring the protection of consumer privacy. This platform not only adapts to the evolving advertising landscape but also empowers brands to make more informed decisions in their marketing efforts.
Integrations Supported
DoubleVerify
Experian Connect
Infillion XGraph
LiveRamp
Oracle BlueKai
Semasio
TransUnion Digital Business Profile
TransUnion TruVision
API Availability
API Availability
Pricing Information
Pricing not provided
Pricing Information
Pricing not provided
Supported Platforms
SaaS
Supported Platforms
SaaS
Customer Service / Support
Web-Based Support
Customer Service / Support
Web-Based Support
Training Options
Documentation Hub
Online Training
Training Options
Documentation Hub
Online Training
Company Facts
Organization Name
Infillion
Date Founded
2008
Company Location
United States
Company Website
infillion.com/data/truetargeting/
Company Facts
Organization Name
Semasio
Date Founded
2019
Company Location
United States
Company Website
www.semasio.com
Categories and Features
Advertising
Not specified
Categories and Features
Advertising
Not specified