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What is Twelfth?

A business platform tailored for retail and category teams to evaluate their performance, execute recommended actions, and record all decisions in a centralized location. Twelfth reimagines elements like pricing, inventory management, product assortment, promotional strategies, and supplier insights into well-informed decisions, accountable actions, and a shared record of the team's reasoning for their choices. Furthermore, it boasts smooth AI integration, allowing tools such as Claude, ChatGPT, and other AI assistants to access the user's authorized workspace, which significantly boosts productivity with automated support. This cohesive integration cultivates an efficient atmosphere where teams can make rapid, data-driven decisions collaboratively and effectively. In this way, the platform not only streamlines operations but also encourages a culture of transparency and collective accountability within the team.

What is Test & Learn?

Test & Learn® differentiates itself from conventional customer analytics platforms that only provide surface-level insights by fundamentally enhancing the decision-making process. This groundbreaking analytics software identifies key performance influencers and outlines a clear action plan for future initiatives. By removing ambiguity from the decision-making landscape, Test & Learn® acts as a user-friendly analytics solution tailored for business professionals. It streamlines the analytical journey by presenting analysts with straightforward questions, enabling quick adjustments to settings, and allowing users to investigate results in real time. Teams can become operational almost instantly, with organizations reporting that they can conduct evaluations six times faster using Test & Learn® than with their prior methods. The platform enables users to rapidly sift through vast data sets in seconds, offering the capability to focus on specific metrics, categories, or regions. With sophisticated predictive analytics features available, your team can fully harness their potential and ensure thorough examination of all programs. In a world driven by data, the speed and effectiveness provided by Test & Learn® can greatly elevate your organization’s strategic prowess, enabling it to respond swiftly to market changes and customer needs. This flexibility not only streamlines operations but also fosters a culture of data-driven decision-making that can lead to sustained competitive advantages.

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Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Pricing Information

Contact for pricing

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
On-Site Training

Training Options

Webinars
Online Training

Company Facts

Organization Name

Twelfth AI Pty Ltd

Date Founded

2026

Company Location

Australia

Company Website

twelfth.ai

Company Facts

Organization Name

Mastercard Data & Services

Date Founded

1966

Company Location

United States

Company Website

www.mastercardservices.com/en/solutions/test-learn

Categories and Features

Retail Analytics

Not specified

Categories and Features

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